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Public company info - Beijing Digital Telecom Co. Ltd.- H Shares , 06188.HK
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Beijing Digital Telecom Co. Ltd.- H Shares, 06188.HK - Company Profile
Chairman Liu Donghai
Share Issued (share) 395,000,000
Par Currency Renminbi
Par Value 1.0
Industry Telecomm. & Networking Equipment
Corporate Profile Business Summary: The Group was principally engaged in the sale of mobile telecommunications devices and accessories and the provision of related services. Performance for the year: Revenue of the Group was RMB15,350,953,000, representing an increase of 1.97% from last year (including discontinued operations). Net profit attributable to the owners of the parent of the Company was RMB257,439,000, representing a decrease of 21.88% from last year. Basic earnings per share was RMB0.39 per share, representing a decrease of RMB0.10 per share from last year. Business Review For the year ended 31 December 2019, operating revenue of the Group amounted to RMB15,350,952,900, representing an increase of RMB296,288,960 or 1.97% from the operating revenue of RMB15,054,663,940 for the same period in 2018. Revenue increased mainly for the following reasons: (1)Our foreign market has witnessed excellent performance for the year, with revenue significantly increasing; (2)New 5g mobile phones have been launched this year, which facilitated a lot of sales opportunities for the Company; Our sales of mobile telecommunications devices and accessories include (i) sales in the Group's retail business including the Group's independently operated outlets and online channels; (ii) sales in the Group's franchise business; and (iii) sales in the Group's wholesale business. Revenue from the Group's retail business includes revenue from sales of mobile telecommunications devices and accessories in the Group's independent stores and store-in-store outlets, stores in cooperation with the mobile carriers, and online sales platforms. Revenue from the Group's franchise business includes revenue from sales of mobile telecommunications devices and accessories to the Group's franchisees. Revenue from the Group's wholesale business includes revenue from sales of mobile telecommunications devices and accessories the Group distributes to mobile carriers and other third-party retailers. The Group's service income from mobile carriers primarily represents various subsidies from the mobile carriers such as rental and commissions. Other service fee income includes (i) management and service fees received from suppliers of products; (ii) income from value-added services; (iii) the rental fees the Group earns by renting counter space to third parties who provide repair services; (iv) repair and maintenance fees; and (v) income from franchisees’ services. The Group's revenue from the sales of properties primarily represents revenue from sales of residential units and business premises. The Group’s service income from mobile carriers amounted to RMB312,420,800 for the year ended 31 December 2019, representing a decrease of RMB65,916,130 or 17.42% compared with the service income from mobile carriers of RMB378,336,930 for the same period in 2018. Decrease in the service income from mobile carriers was attributable to a decrease in subsidies granted to sales of terminal mobile phones from major carriers in 2019. Prospects: The biggest environmental change in 2020 comes from the comprehensive application of 5G technology in C-end and B-end. The mass-quantity launching of 5G mobile phones brings huge market opportunities to Beijing Digital, and the new retail scheme that has been explored and formulated has also ushered in a stage of high-speed development. In 2020, the Group will enhance the Company’s performance through the following approaches in response to the market development: (I)To carry out system reform and strengthen the offline retail foundation by unleashing the front-line initiative By promoting the reform of the “partnership system”, the front-line staff will become the “boss” with a sense of ownership, and under the unified guidance of management norms, the store output will be greatly improved. In this process, the Group will sort out and record the quality and development space of existing stores, optimize existing outlets and appropriately expand new high-quality outlets. (II)To actively explore and advocate all-staff engagement into the promotion of new online channel development While the outbreak of the Novel Coronavirus pandemic has a serious impact on offline business, it has greatly stimulated the potential of new online channels, and new retail models such as community and live broadcast have emerged. For these new channels, the Group has now explored an effective path, and will continue to promote the operation of all members of the community, live broadcast, etc. Throughout the year to build a new retail network of Beijing Digital. (III)To take JD cooperation as the core and explore the practical solutions of marketing through multiple paths in all channels In August 2019, JD became a shareholder of Beijing Digital. At present, JD has carried out various O2O explorations with Beijing Digital, such as offline performance for the 3C categories of JD, online “JD daojia” for all stores, construction of JD special area in Beijing Digital stores, and helping its supply chain penetrate into surrounding small stores, and the pilot cooperation project of O+O flagship stores for cool tech appliances points. In addition to JD, the Group has also carried out localized order fulfillment services with Eleme, Yonghui online, Dmall, etc. (IV)To help the three major mobile carriers to realize new retail upgrading and enrich IOT solutions The three major mobile carriers’ business focus in 2020 is to realize new retail upgrading across their networks and provide solutions for IOT industry. After years of exploration, the Group's new retail brand portfolio of UP+, Mini UP+ and automated vending machines are currently the best new retail systematic solutions for the channel network of flagship stores, main stores and community stores of mobile carriers, which will be widely adopted and implemented this year. At the same time, based on the Group's understanding of shopping centers and the IOT supply chain, the Group is able to provide carriers with integrated shopping center and IOT application solutions. (V)To improve the Group's services quality and enhance brand influence In 2016, the Group introduced customer service hotline with dedicated staff solving the problems the Group's end users might face. The Group's concept of “full-hearted loyalty” has been well received by the Group's large amount of customers and has accumulated a large number of fans of Beijing Digital. In 2017, the Group opened a dedicated customer services and call center to fulfill the after-sale demand from the Group's customers to the greatest extent. In 2020, the Group shall continue to intensively pursue the “full-hearted loyalty” concept in order to enhance the Group's prestige and reputation through provision of quality services, so as to enhance the Group’s brand influence and ultimately achieve sales growth. (VI)To continue expanding overseas 3C business Since 2016, Beijing Digital has grown into an influential 3C chain brand in Nigeria and Spain, with outstanding profit performance. In 2019, the Group increased the Group's investment in the distribution business in Thailand, and now the Group is the largest distributor of Mi Homes in Thailand, and the Group is getting good returns. In 2020, Beijing Digital will help Huawei to focus on developing retail business in 7 western European countries, while continuing to expand distribution scale in Thailand, and strive for greater brand influence and investment returns. (VII)To create the “smart retail” system and platform solution for the 3C industry and unleash the technology output After more than a year of exploration, the first customized 3C solution, namely the “Molink” system, created by the Group and Tencent has been forged and commercialized. Building on the remarkable achievements made in Beijing Digital’s systems, it now begins to be delivered to the carriers’ systems. It is currently the only system and platform in China that simultaneously realize product online, employee online and customer online. It is expected to be introduced by provincial carriers on a large scale.

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