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Public company info - JLogo Holdings Limited , 08527.HK
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JLogo Holdings Limited, 08527.HK - Company Profile
Chairman LOW Yeun Ching @Kelly Tan
Share Issued (share) 500,000,000
Par Currency Hong Kong Dollar
Par Value 0.01
Industry Restaurants & Fast Food Shops
Corporate Profile Business Summary: The group is a food and beverage group that owns and operates award-winning restaurants in Singapore under different brands and own one of the largest artisanal bakery chains in Malaysia. Performance for the year: The Group recorded an increase in revenue by approximately S$1.29 million or 6.7% for the year ended 31 December 2019 from approximately S$19.14 million for the year ended 31 December 2018 to approximately S$20.43 million for the year ended 31 December 2019. Business Review The Group operate the Group’s dining operations in Singapore under two self-owned brands and one franchised brand. The Group’s “Central Hong Kong Café” brand is primarily focused on offering a casual and authentic Cha Chaan Teng experience in a full service environment while the Group’s “Black Society” brand offers Chinese cuisines with a contemporary twist in a full service environment. The franchised “Greyhound Café” brand provides stylish and trendy ambience which serves a specialised Thai menu with creative twists. The Group’s artisanal bakery chain in Malaysia offers a wide selection of artisan breads, pastries and cakes under the Group’s “Bread Story” brand. The Group believe that the Group is competitively positioned based on the Group’s operating history of more than ten years, the Group’s strong brand recognition and reputation, diversified customer base, innovative product offerings, unique dining experience and experienced management. In addition, the locations of the Group’s restaurants in Singapore and the Group’s bakery retail outlets in Malaysia are vital to the Group’s strategy of targeting areas which are high in customer traffic and easily accessible by the Group’s target customers that will help in promoting the Group’s brands’ image and awareness. During the second half of 2019, the Group have opened two new artisanal dimsum café restaurants under a new brand “MASA by Black Society” which is a sub-brand of Black Society. Both are within the vicinity of the Orchard Shopping belt radius. In addition, the Group have also opened another Bread Story branch at Citta Mall in April 2019. Prospects: The Company’s shares (“Shares”) were successfully listed on GEM of the Stock Exchange on 9 May 2018 (the “Listing Date”) by way of share offer of a total of 125,000,000 Shares, at the offer price of HK$0.50 per Share (the “Share Offer”). The amount of net proceeds from the Share Offer received by the Company was approximately HK$23.7 million. The Directors believe that the listing of the Company on GEM of the Stock Exchange (the “Listing”) would facilitate the implementation of the Group’s business plans to capture more market share in the industry. The Listing would (i) strengthen the Group’s corporate profile; (ii) provide a fund-raising platform for the Group; and (iii) diversify the Group’s shareholder base. Moving forward, with the additional capital raised from the Share Offer, the Group will pursue the following business strategies to expand the Group’s market share in Singapore and Malaysia, and enhance the Group’s brand recognition, service and product quality: (i) continue to expand the Group’s dining operations in Singapore; (ii) continue to expand the Group’s artisanal bakery chain in Malaysia; (iii) continual enhancement and upgrade to the Group’s existing dining operations in Singapore and artisanal bakery chain in Malaysia; and (iv) continue to strengthen the Group’s staff training. The food and beverage industry in Singapore and Malaysia continues its prolonged fatigue phase worsened with the current novel coronavirus (COVID-19) global pandemic. The retail sector particularly will be greatly impacted in year 2020 in most countries, Singapore and Malaysia are not spared. The Group is adopting an even more cautious approach and has suspended all expansion plans. Striving ahead, the Group remains committed towards all stakeholders and safe guarding the interest of every shareholder who takes confidence and faith in us remains the Group’s key motto.

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