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Public company info - Icon Culture Global Company Limited , 08500.HK
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Icon Culture Global Company Limited, 08500.HK - Company Profile
Chairman Chow Eric Tse To
Share Issued (share) 180,000,000
Par Currency Hong Kong Dollar
Par Value 0.01
Industry Advertising
Corporate Profile Business Summary: The group is mainly engaged in provision of integrated multimedia advertising and marketing solution services based in Guangzhou, the PRC and offer advertising and marketing solutions covering (i) traditional offline media including both OOH and indoor advertising platforms; (ii) online media; and (iii) PR, marketing campaigns and other services to customers comprising brand owners, state-owned entities in the PRC, advertising agencies and government authorities. integrated multimedia advertising and marketing solution service primarily focused on the formulation of advertising strategies for customers, and identifying and sourcing the most appropriate advertising resources and formats to maximise the effectiveness of customers’ advertisements. Performance for the year: For the Year, the Group recorded revenue of approximately RMB268.6 million, representing an increase in revenue by 79.0% as compared with the revenue recorded for the financial year ended 31 December 2019 of approximately RMB150.1 million. The Group’s profit for the Year was approximately RMB62.7 million, representing an increase in profit for the year by RMB105.0 million as compared with the loss for the financial year ended 31 December 2019 of approximately RMB42.3 million. Business Review: The Group is an integrated multimedia advertising and marketing solution service provider based in Guangzhou, the PRC and offers advertising and marketing solutions covering (i) traditional offline media including both Out-of-home (“OOH”) and indoor advertising platforms; (ii) online media; and (iii) public relation (“PR”), marketing campaigns and other services to the Group’s customers comprising domestic and international brand owners, state-owned entities in the PRC, advertising agencies and government authorities. The Group’s integrated multimedia advertising and marketing solution services primarily focus on the formulation of advertising strategies for the Group’s customers, and identifying and sourcing the most appropriate advertising resources and formats to maximise the effectiveness of the Group’s customers’ brands and product promotions, while promoting the product sales of the Group’s customers. For the Year, the Group recorded revenue of approximately RMB268.6 million, representing an increase in revenue by 79.0% as compared with the revenue recorded for the financial year ended 31 December 2019 of approximately RMB150.1 million. The Group’s profit for the Year was approximately RMB62.7 million, representing an increase in profit for the year by RMB105.0 million as compared with the loss for the financial year ended 31 December 2019 of approximately RMB42.3 million. The increase in revenue and profit was mainly due to the revenue of approximately RMB61.3 million arising from various contracts entered into by the Group in 2019 during the Year. There were no legal uncertainty regarding the Group’s performance obligations and ability to collect the considerations. Excluding the aforementioned effect, the Group’s revenue remained stable during the Year as compared to that of last year, with the Group’s efforts to expand the number of customers as well as increase average contributions from existing customers despite the challenges from the COVID-19 pandemic when customers were more conservative on their advertising expenditures. TRADITIONAL OFFLINE MEDIA ADVERTISING SERVICES The Group’s traditional offline media advertising services included the provision of advertising service in public transportation station and hubs (including airports, high speed railways, subways and buses, etc.), flat panels and LCD/LED displays in shopping malls, commercial buildings and housing estates. During the Year, revenue from traditional offline media advertising services for the Year was approximately RMB255.4 million (2019: RMB133.0 million), representing an increase by 92.0% year-over-year. Traditional offline media advertising services remained the Group’s largest business segment, and accounted for approximately 95.1% of the total revenue of the Group in 2020 (2019: 88.6%) ONLINE MEDIA ADVERTISING SERVICES In line with the shift in consumer behavior and habits, the Group has also actively explored the internet advertising market in 2020, expanded the number of internet advertising customers and the advertising service portfolio (including online advertising and operation services, etc) to meet both customer needs and user behavior habits, further contributing to the Group’s revenue and profits. During the Year, revenue derived from online media advertising services segment was approximately RMB11.9 million (2019: RMB9.7 million), representing an increase of 23.1% or approximately RMB2.2 million. Such revenue represents approximately 4.4% (2019: 6.5%) of the total revenue of the Group during the Year. As a quick response to the customer needs resulted from COVID-19, the Group is pleased to see that for revenue from contracts the Group acted as an agent (in which the Group used net method to account for the related revenue) increased by 219.4% to approximately RMB3.1 million during the Year (2019: RMB1.0 million), further enhancing the gross profit of the Group by the same amount. During the Year, the contract value increased by 185.4% to approximately RMB54.8 million (2019: RMB19.2 million) for the online media advertising service contracts the Group acting as an agent. The Group is steadily adjusting and executing its strategies on online media advertising services to consolidate the growth trend of this segment. In the meantime, the Group has won two domestic top creative marketing awards during the Year, namely (i) the 2020 Kerui Innovation Award for “Huaxikou Xiaobaishua 8.28 Brand Day E-commerce Sample” — Marketing Innovation Gold Award; and (ii) the Guangzhou internet Superstar Cultural Innovation Award in the 2020 South China E-commerce Gold Award Competition. PR, MARKETING CAMPAIGNS AND OTHER SERVICES The Group’s PR, marketing campaigns and other services include devising strategies, formulating advertising solutions, co-ordinating with media platforms as well as organising and executing campaigns. During the Year, revenue from this segment amounted to approximately RMB1.3 million for the Year (2019: approximately RMB7.4 million). It accounted for approximately 0.5% of the Group’s total revenue during the Year (2019: 4.9%). Prospects: Nowadays, the “fragmented” information makes it harder to keep users’ short attention span, driving up the customer acquisition costs for brands. Giants in the industry have been restructuring their marketing strategies one after another, focusing on “all channels, all scenarios, and all links”. As a seasoned industry practitioner with more than 10-year of experience, the Group continues to provide the Group’s clients with comprehensive solutions in advertising, promotion and digital marketing, including brand strategies, sales stimulation, advertising solutions, providing and purchasing advertising spaces, content production, advertising platform coordination, organizing PR and other promotional events, as well as evaluating the effectiveness of advertising. Leveraging the Group’s ample industry experience, the Group, on one hand, continues to help the Group’s traditional brand clients (such as clients in the household & personal care products industry) make the transition to digital marketing to create new sales scenarios and explore wider sales channels; on the other hand, through the combination of the Group’s “Creativeness + Media” services, the Group helps clients with new brands open showcasing channels in traditional media and supports their development from “cyberstar” to “long-lasting” brands. The Group will continue to explore the potential integration across different segments. Empowered by intellectual property collaboration, the Group is able to render integrated marketing and planning solutions to help the Group’s clients achieve their branding goals of “enhancing product visibility and branding” and their sales goals of “increasing sales volumes and corporate revenue”, with both excellent quality and efficiency Further strengthening the Group’s strategic cooperation with leading industry research institutions, the Group will also increase the Group’s data research to formulate more accurate, effective, insightful and creative tailored solutions for the Group’s customers. While vigorously developing its digital marketing methods, the Group also keeps track of development in traditional advertising channels. According to The World Advertising Research Center (WARC)’s estimation for outdoor advertising expenditures in 2021, outdoor advertising will be the fastest growing medium with a growth rate of 20.2%. The Group has already taken the lead in strategic deployment and successfully renewed the contract from 1 January 2021 to 31 December 2024, that makes it the exclusive agency for certain advertising spaces at Shenzhen Futian Transportation Hub, consolidating the Group’s advantage in media resources in high speed rail, a national “Strategic Highlight”, so as to grasp the development opportunity in the Greater Bay Area of China. Additionally, the Group will spare no effort to optimize and integrate the media to continue raising the Group’s profit margins. Meanwhile, the Group implements delicacy management for the Group’s clients by transitioning the Group’s operating model from “continuous sales expansions” to “continuous customer services”. Through continuous cultivating and attracting talents, together with more refined and standardized customer services, the Group will be able to render better and tailored comprehensive services to the Group’s major and potential clients.

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