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Public company info - Rui Feng Group Holdings Company Limited , 08312.HK
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Rui Feng Group Holdings Company Limited, 08312.HK - Company Profile
Chairman -
Share Issued (share) 740,000,000
Par Currency Hong Kong Dollar
Par Value 0.01
Industry Furniture & Household Goods
Corporate Profile Business Summary: The Group is principally engaged in garment manufacturing and sale of apparel products. Performance for the year: The revenue of the Group for the Period was approximately HK$120.0 million, representing an increase of 3.75 times as compared to the year ended 30 September 2017. The loss of the Group for the Period was approximately HK$20.7 million as compared to the loss of approximately HK$22.4 million for the year ended 30 September 2017. Business Review： The Group is principally engaged in distribution of apparel products and household products, including the provision of distribution and supply chain management services specialising in trading of garment and household products. To establish a competitive position in the marketplace and ensure the sustainability of business, the management has identified a viable competitive strategy through analyzing the business environment of the Group, and the strengths, weaknesses, opportunities and risks that exist for the Group. Among others, creating a sustainable business and differentiating itself from its competitors are the key points. As such, the Group helps customers to identify suitable suppliers and quality garment, household and textile products, and offers an one stop procurement solution which successfully differentiates itself from other generic procurement service providers. Furthermore, customers with limited internal purchasing resources or those who lacks the market intelligence to find reliable suppliers can also benefit from the Group’s distribution business as a single point of contact to manage the entire procurement process by (i) accessing the Group’s network of manufacturers and wholesaler; (ii) having effective liaison with suppliers in the garment and textile industry; (iii) identifying suitable suppliers within the Group’s network of manufacturers and/or wholesalers to meet the tailored requirements of the customers; (iv) relying on the customized procurement plan prepared and the logistics services provided by the Group and the execution of the customized procurement process; and (v) using the optional services provided by the Group or sub-contractors sourced by the Group (including but not limited to packaging service and furniture installation service). The Group believes that such business relationships will create a win-win result and will be beneficial to the growth and prosperity of each stakeholder. During the Period, the management has exerted great effort to streamline and optimize the process of the Group’s distribution business, currently it can be divided into five key stages, which are: (i) understanding the tailored requirements of customers; (ii) organizing a customised procurement plan for customers; (iii) identifying suitable suppliers within the Group’s network of manufacturers and/or wholesalers to meet the tailored requirements of the customers; (iv) maintaining effective liaison between the customers and those suitable suppliers identified; and (v) executing the customized procurement process. The product mix under the Group’s distribution business consists of consumer garments such as innerwear, casual wear, baby and children wear and household related textile products such as curtain, bed covers, table cloth, linens and other household products. At present, the PRC and Hong Kong markets are the primary focus of the Group’s distribution business. Prospects: During the Period, the Group has set up a new operation team and has been participating in various international apparel fairs and engaging sizeable and reputable sourcing partners and potential new clients where a formal business arrangement has been entered into. With the satisfying results achieved from the Group’s active solicitation and reach out to potential clients, the Directors believe that the Group will be able to further build up its brand name globally and be able to participate in larger scale projects which will in turn drive the business growth of the Group in long run. Given the Group’s continuous effort in broadening its customer portfolio, the development plans and business strategies of the Group is realising progressively and satisfactorily. Looking forward, the Group will continue its normal day-to-day operations and will continue to review its existing businesses from time to time and strive to improve its business operation and financial position. The Group will also keep on exercising stringent cost control, quality assurance, and expense control to minimize operating costs. The Board will use its best endeavors to proactively seek for potential business and investment opportunities with an aim to broaden its source of income and optimise its business portfolio.

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