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Public company info - CMON Limited , 08278.HK
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CMON Limited, 08278.HK - Company Profile
Chairman Ng Chern Ann
Share Issued (share) 1,806,000,000
Par Currency Hong Kong Dollar
Par Value 5.0E-5
Industry E-Commerce & Internet Services
Corporate Profile Business Summary: The Group is principally engaged in design, development and sales of board games, miniatures and other hobby products. The Group has operations in Singapore and USA. Performance for the year: The revenue decreased by approximately 5.4% from approximately US$29.8 million for the year ended 31 December 2017 to approximately US$28.2 million for the year ended 31 December 2018. The professional service fees in respect of the Proposed Transfer of Listing was approximately US$0.9 million. Including such expenses, the profit and total comprehensive income for the year attributable to equity holders of the Company decreased by approximately 42.9% from approximately US$3.5 million for the year ended 31 December 2017 to approximately US$2.0 million for the year ended 31 December 2018. Business Review The group is a hobby games publisher specialising in developing and publishing mainly tabletop games (including board games and miniature war games). The group had also started developing and launching mobile games since 2015. In 2018, the group launched the group’s first computer game. The group publish both self-owned games and licensed games. The group also distribute third party tabletop games. The group sell the group’s tabletop games mainly through Kickstarter and to wholesalers. The group also sell directly to end users through the group’s own online store and at game conventions. As at 31 December 2018, the group offered a total of 83 games, comprising 78 board games, three miniature war games, one mobile game and one computer game. Five of the group’s board games, namely Arcadia Quest: Riders, Cthulhu: Death May Die, HATE, Zombicide: Invader and Starcadia Quest ; and one of the group’s miniature war games, namely A Song of Ice & Fire: Tabletop Miniatures Game, launched on Kickstarter were shipped during the year ended 31 December 2018. Prospects: It is the Group’s strategies to achieve long-term growth through product diversification and channel diversification. The group’s strategies continue to be three pronged — refocusing the group’s marketing efforts on the group’s end users and the gamers, expanding into the largely untapped markets of Asia, particularly China, and further strengthening the group’s game design, licensing and intellectual property (“IP”) creation capabilities. The group have successfully hired various award winning creatives since the Company’s listing on 2 December 2016. The above strategies are in line with the group’s objective to continuously expand the group’s sales and marketing capabilities and to reach out to more gamers and at the same time, to publish more high-quality tabletop games and mobile games. The group strive to become a leading developer and publisher of quality games in the hobby game industry and the group is optimistic about the growth and development of the tabletop game industry. During the year ended 31 December 2018, the group launched seven Kickstarter games, namely Arcadia Quest: Riders, Blood Rage Digital, Cthulhu: Death May Die, HATE, Project: ELITE, Starcadia Quest and Zombicide: Invader and raised approximately US$0.3 million, US$0.8 million, US$2.4 million, US$1.5 million, US$0.6 million, US$0.9 million and US$3.4 million, respectively. The group also launched a Kickstarter game, namely Munchkin Dungeon in January 2019 and raised approximately US$0.7 million. The group will continue to launch games that attract and retain a significant number of players so that the group can grow the group’s revenue base and sustain the group’s competitive position. Besides, the group will continue to strengthen the group’s efforts to expand the group’s geographical coverage with an aim to increase market share and capture more exposure. In order to increase the group’s presence in China, the group have set up a wholly-owned subsidiary in China which has already commenced operation since October 2018. On 6 July 2018, the group submitted a formal application to the Stock Exchange for the Proposed Transfer of Listing pursuant to Chapter 9A and Appendix 28 to the Rules Governing the Listing of Securities on the Stock Exchange. The Directors believe that the Proposed Transfer of Listing will further enhance the group’s profile, brand and product awareness, which in turn will facilitate us to realise the group’s objectives as stated above. Besides, a Main Board listing status will help us to explore future possible partnership opportunities with more sizable and reputable targets, which is favourable to the group’s long-term business growth. Apart from business related advantages, the Proposed Transfer of Listing may also help to strengthen the group’s shareholders base and value through improvement in the trading liquidity of the Shares, strengthening of confidence of the existing shareholders of the Company (the “Shareholders”) as well as enhancing recognition by potential investors, in particular institutional investors. Therefore, the Directors consider that the listing of the Shares on the Main Board will be beneficial to the group’s future growth and business development and is in the interest of the Company and its Shareholders as a whole. However, as at the date of this announcement, the application has automatically lapsed as the process of the application has taken more than six months since the submission on 6 July 2018. The group intend to make a re-submission in accordance with the published rules and guidance of the Stock Exchange for the renewal of the application. Further announcement(s) will be made to keep the Shareholders informed of the progress of the Proposed Transfer of Listing as and when appropriate.

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