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Public company info - Leading Holdings Group Limited , 06999.HK
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Leading Holdings Group Limited, 06999.HK - Company Profile
Chairman Liu Yuhui
Share Issued (share) 1,027,000,000
Par Currency Hong Kong Dollar
Par Value 0.01
Industry Property Development
Corporate Profile Business Summary: The Group is a property developer with a leading market position among the Sichuan-based property developers and a nationwide presence. Performance for the year: For the years ended December 31, 2017, 2018 and 2019 and the five months ended May 31, 2019 and 2020, the Group’s revenue amounted to RMB5,338.6 million, RMB4,513.9 million, RMB7,568.2 million, RMB1,077.5 million and RMB3,027.8 million, respectively. The Group’s net profit amounted to RMB649.0 million, RMB517.7 million, RMB672.3 million and RMB166.1 million for the years ended December 31, 2017, 2018 and 2019 and the five months ended May 31, 2020, respectively. Business Review The Group primarily focus on providing quality residential properties to home upgraders. In addition to residential properties, the Group also develop commercial properties, including office buildings, shopping blocks, commercial complexes and apartments, and operate hotels. The Group have developed a diversified product portfolio of 11 series as of September 30, 2020, namely: Landmark series (中心系), which offers premium commercial properties typically located in the central business area of provincial capitals or sub-provincial cities, Guan series (觀字系) typically located on scenic sites, Lan series (蘭字系) and Tian series (天字系), both of which offer premium residential properties, Kaixuan series (凱旋系), typically located in locations which are expected to become city centers in the near future, Cultural series (文旅系), which offers vacation homes located on scenic sites, Yue series (悅字系), which offers modern designs to cater to young property purchasers who wish to upgrade their living environment, Commerce series (商業系), which features thematic commercial streets, pedestrian zones and catering places, Condo series (公寓系), which features smart home systems and housekeeping services, Industry series (產城系), which features a community developed by us typically involving office buildings, shopping malls, healthcare facilities, urban parks and K12 international school(s), and Harmony series (特色小鎮) which offer historical and cultural resort(s) located in ancient towns. In addition, the Group also developed Haina series (海納系) during the Track Record Period, but the Group have updated the Group’s product series and do not plan to develop new property projects under the Haina series going forward. The Group’s Chengdu International Finance Center (成都環球金融中心) was awarded ‘‘China Construction Engineering Luban Prize (National Prime-quality Project) (中國建設工程魯班獎（國家優質工程）)’’ in 2019. The Group’s Meishan Leading Kaixuan Landscape (眉山領地凱旋地景), which belongs to the Group’s Kaixuan series and was completed in December 2008, was awarded China Architecture Engineering Zhantianyou Excellent Residential Community Gold Award (中國土木工程詹天佑優秀住宅小區金獎)’’ in 2011. The Group adopt flexible acquisition methods to maintain a sustainable land reserve. The Group’s land parcels are typically located in city centers, or areas which are expected to become city centers in the near future. As of September 30, 2020, the total land bank attributable to us was 16,567,700 sq.m., including saleable GFA unsold and GFA sold but not yet delivered attributable to us of 613,677 sq.m., properties under development with an aggregate planned GFA attributable to us of 9,596,373 sq.m., and properties held for future development with an aggregate estimated GFA attributable to us of 6,357,650 sq.m. THE GROUP’S PROPERTY DEVELOPMENT BUSINESS The Group develop a variety of residential and commercial properties. The Group’s properties were primarily delivered under 11 series. Below are the 11 series launched prior to September 30, 2020: . Landmark series (中心系): The Group’s properties under Landmark series are primarily premium commercial properties, such as office buildings, shopping malls, shopping blocks and apartments, which are typically located in central business districts in a city. As of September 30, 2020, the Group had three completed commercial properties under this series, namely, Chengdu Leading Center (成都領地中心), Chengdu International Finance Center (成都環球金融中心) and Jilin International Trade Center (吉林環球貿易中心). In addition, the Group hold Chengdu Yipin Center (成都一品中心) to develop into a commercial complex, including office buildings, commercial blocks, apartments and a hotel. The Group aim to develop the Group’s properties under this series into local landmarks. . Guan series (觀字系): The Group’s properties under Guan series are typically located on scenic sites, such as sites in a mountain or by a river, and feature modern designs. They target customers who wish to further upgrade their living environment. As of September 30, 2020, projects under this series, such as Chongqing Leading Guanyun House (重慶領地‧觀雲府), Mianyang Guanjiang House (綿陽觀江府), Meishan Guanjiang House (眉山觀江府) and Ya’an Guanjiang House (雅安觀江 府), were still under development or held for future development. . Lan series (蘭字系): The Group’s properties under Lan series are premium residential properties, targeting customers who are looking to upgrade their living environment. The properties under this series are typically located in suburban areas which the Group expect to become city centers in the near future. This series features neo Chinese-style design, combined with modern architecture techniques. It is a flagship series the Group offer. As of September 30, 2020, the Group have fully completed construction of five projects under this series, including Chengdu Jinxiang Lantai (成都錦巷蘭台), Xichang Leading Lantai House (西昌領地蘭台府), Xichang Lantai House (Qingyun) (西昌蘭台府‧青沄), Chengdu Tianfu Lantai (Xinlong) (成都天府蘭台‧新隆), Chengde Lantai House (承德蘭台府) and partially completed two projects, namely, Ya’an Lantai House (雅安蘭台府) and Leshan Lantai House (樂山蘭台府). . Tian series (天字系): The Group’s properties under Tian series are premium residential properties, targeting customers who are looking to upgrade their living environment. The properties under this series are typically located in central areas in a city. It is another flagship series the Group offer. As of September 30, 2020, the Group completed construction of three projects under this series, namely Ya’an Tianyu (雅安天嶼), Mianyang Tianyu (綿陽天嶼) and Leshan Tianyu (樂山天嶼). . Kaixuan series (凱旋系): The Group’s properties under Kaixuan series are typically located in developing areas in a city which the Group expect to become city centers in the near future. They target customers who wish to upgrade their living environment. As of September 30, 2020, the properties the Group delivered under this series included Xichang Leading Kaixuan International Mansion (西昌領地‧凱旋國際公館), Korla Leading Kaixuan Mansion (庫爾勒領地‧凱旋公館), Jilin Kaixuan Mansion (吉 林凱旋公館), Meishan Kaixuan International Mansion (眉山凱旋國際公館), Meishan Kaixuan Square (眉山凱旋廣場) and Meishan Kaixuan International Mansion Phase II (眉山凱旋國際公館二期). . Cultural series (文旅系): The Group’s properties under Cultural series are typically located in scenic areas and serve as vacation homes. As of September 30, 2020, properties under this series, such as Leshan Emei Guanding (樂山峨眉觀頂), Xichang Leading Haiyueli (西昌領地‧海月里) and Panzhihua Leading Yangguang Huacheng (攀枝花領地陽光花城) were still under development. . Yue series (悅字系): The Group’s properties under Yue series offer modern designs to cater to young property purchasers who wish to upgrade their living environment. The properties under this series are typically located in city centers. As of September 30, 2020, the Group held certain properties, such as Chengdu Xinduyue House (成都新都 悅府) and Nanchong Jinwei Leading Yuecheng (南充金為領地悅城), for future development under this series. . Commerce series (商業系): The Group’s Commerce series features thematic commercial streets, pedestrian zones and catering places, thus to meet local residents’ demands for leisure while also serving as tourist attractions. Commerce series was newly launched in early 2020, and as of September 30, 2020, the Group did not hold any property projects under this series. . Condo series (公寓系): The Group’s Condo series offer commercial properties which may serve as gathering places for the young, and feature smart home systems and housekeeping services. Condo series was newly launched in early 2020, and as of September 30, 2020, the Group did not hold any property projects under this series. . Industry series (產城系): The Group’s properties developed under the Industry series may together evolve into a company town which features office buildings, shopping malls, healthcare facilities, urban parks and K12 international school(s) so as to serve people of all age groups in the community. As of September 30, 2020, the Group held three property projects under this series for future development, namely, Chengdu Tianfu Kangcheng (成都天府康城), for which the Group commenced construction in May 2020, Guangyuan Leading Town (廣元領地城), and Chengdu Tianfu Leading Town (成都天府領地城), for which the Group expected to commence pre-sale in September 2020. The Group expect to lease a part of the Chengdu Tianfu Kangcheng (成都天府康城) to hospital and healthcare facility operators after it is completed. . Harmony series (特色小鎮): The Group’s properties under the Harmony series offer historical and cultural resort(s) located in ancient towns. As of September 30, 2020, the Group had one property project under this series under construction, namely, EMei Lianhua Lake (峨眉蓮花湖). In addition to the above-mentioned, the Group delivered properties under Haina series (海納 系) during the Track Record Period. It primarily targeted first-time property purchasers. As of September 30, 2020, the properties the Group delivered under this series included Chengdu Haina Shidai (成都海納時代), Leshan Haina Mansion (樂山海納公館), Foshan Haina Longting (佛山海納瓏庭), Foshan Haina Junting (佛山海納君庭), Foshan Haina Mansion (佛山海納公館), Foshan Haina Haoting (佛山海納豪庭) and Foshan Haina Haoyuan (佛山 海納豪苑). The Group do not plan to develop new properties under this series as the Group have developed other series with updates to product designs in responses to the market’s changing demands. The Group’s commercial properties primarily include office buildings, commercial complexes and hotels, which are integrated with or in the vicinity of the residential properties, as well as apartments. As of September 30, 2020, the Group had 107 property development projects at various stages of development by the Group’s subsidiaries, joint ventures and associates. As of September 30, 2020, the total land bank attributable to us was 16,567,700 sq.m., including saleable GFA unsold and GFA sold but not yet delivered attributable to us of 613,677 sq.m., properties under development with an aggregate GFA attributable to us of 9,596,373 sq.m., and properties held for future development with an aggregate GFA attributable to us of 6,357,650 sq.m. THE GROUP’S PROJECT MANAGEMENT BUSINESS The Group commenced to provide project management services in November 2018. In 2018 and 2019, the Group provided project management services to two customers. The customers for the Group’s project management services are third-party property developers who held land parcels and engaged us to manage property development projects on such land parcels. Leveraging the Group’s experience in project development, the Group provide project management services to them. Both projects are residential property development projects, with one in Xinxiang, Henan province, and the other one in Guang’an, Sichuan province. Prospects: The Group will continue to focus on property development and aim to become one of the leading property developers in China. 1、Continue to increase the Group’s market share and expand into new markets. 2、Continue to implement the Group’s effective land acquisition strategies and optimize the Group’s land reserve in areas with growth potential. 3、Further improve the Group’s product design and product mix to enhance the competitiveness of the Group’s products and the Group’s brand image. 4、Further enhance cost controls and optimize capital structure. 5、Continue to attract, retain and motivate talents and build a productive workforce.

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