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Public company info - Blue Moon Group Holdings Limited , 06993.HK

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Blue Moon Group Holdings Limited, 06993.HK - Company Profile
Chairman PAN Dong
Share Issued (share) 5,859,000,000
Par Currency Hong Kong Dollar
Par Value 0.01
Industry Furniture & Household Goods
Corporate Profile Business Summary: The group is a leading consumer-centric household care company in China. Performance for the year: The group’s revenue increased from HK$5,632.0 million in 2017 to HK$7,049.9 million in 2019, at a CAGR of 11.9%, and the group’s net profit increased from HK$86.2 million to HK$1,079.6 million during the same period. Business Review The group develop, manufacture and market a wide selection of products under three categories: fabric care, personal hygiene and home care. the group’s liquid laundry detergent, liquid soap and concentrated liquid laundry detergent products had the largest market shares in their respective markets in each of 2017, 2018 and 2019, according to the Frost & Sullivan Report. In 2019, according to the same report, “Blue Moon (藍月亮)” ranked fourth in both the fabric care market and the personal hygiene market and ranked fifth in the home care market, all in terms of retail sales value in China. the group’s reputation is decades in the making and is rooted in the group’s commitment to customer satisfaction, the group’s ability to understand and reinforce consumer trends, and the group’s focus on successful execution. Since the group’s inception, the group have focused on the markets with high growth potential and have built a strong brand. the group have developed popular products such as Blue Moon Liquid Soap, Blue Moon Deep Clean Care Liquid Laundry Detergent and Blue Moon Machine Wash Supreme Concentrated Plus Laundry Detergent, and the group continue to upgrade the group’s products. the group have developed a knowledge-based marketing strategy by not only promoting the group’s products or brand, but also delivering household care-related knowledge and insights to consumers based on the group’s research and production experience, thereby enhancing brand loyalty. The group is an early mover and a leader in China’s household care industry in utilising e-commerce and have built a powerful omnichannel sales and distribution network. Since 2008, the group have launched technology advancement programmes to digitalise the group’s operation process, including procurement, manufacturing, and sales to make the group’s business operation more efficient and scalable. The group identified these market trends early and have positioned the group’s business to benefit from these trends. the group have become a leader in the liquid laundry detergents, concentrated liquid laundry detergents and liquid soap markets in China. the group’s effective knowledge-based marketing has not only enhanced consumer loyalty to the group’s brands, but has also reinforced the adoption of liquid and concentrated products by consumers. In 2019, though China’s online penetration for household care industry was only 22.8%, the group generated 47.2% of the group’s total revenue from online sales channels and built leading market shares in all the major e-commerce platforms. The “Blue Moon (藍月亮)” brand was founded by the group’s chief executive officer, Mr. Luo, 28 years ago. He has inspired and assembled an experienced management team who draws on an average of more than 20 years’ industry experience. In addition, the group’s chairman, Ms. Pan has also been instrumental in formulating the group’s corporate strategies, which has led to the successful expansion of the group’s business. the group believe the group’s success is a result of their focus on the household care industry and dedication to consumer satisfaction. Prospects: Consumer satisfaction is the group’s top priority. Empowered by the group’s technological capabilities, the group plan to continue the group’s development in products, channel, marketing and manufacturing to better serve the group’s customers, strengthen the group’s reputation as the expert in household care, and grow the group’s business sustainably. 1、Expand and upgrade the group’s product offerings to solidify the group’s leading market position 2、Further strengthen the group’s omni-channel distribution network and increase product penetration 3、Continue to win consumers’ trust through promotion of scientific cleaning knowledge 4、Improve consumer experience by enriching the group’s services 5、Accelerate digitalisation and upgrade manufacturing network to further improve operational efficiency 6、Retain and recruit high-quality employees

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