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Public company info - Haidilao International Holding Ltd. , 06862.HK
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Haidilao International Holding Ltd., 06862.HK - Company Profile
Chairman Zhang Yong
Share Issued (share) 5,300,000,000
Par Currency Hong Kong Dollar
Par Value 5.0E-6
Industry Restaurants & Fast Food Shops
Corporate Profile Business Summary: Haidilao is a globally leading and fast-growing Chinese cuisine restaurant brand focusing on hot pot cuisine. The group seek to provide a high quality, diversified, and dynamic menu, and are constantly developing new menu items, soup bases and dipping sauces, and customizing the group’s menu to different taste preferences to enhance guest experience. Performance for the year: The revenue of the Group increased by 56.5% from RMB16,969.1 million for the year ended December 31, 2018 to RMB26,555.8 million for the corresponding period in 2019. The Group’s profit for the year increased by 42.3% from RMB1,648.8 million in 2018 to RMB2,347.0 million in 2019. Business Review In 2019, with the management philosophy of “aligned interests and disciplined management”, the Group, on the one hand, achieved the interests of the Group’s employees highly aligned to ours, motivating them to propel the Group’s dynamic, bottom-up driven growth, and, on the other hand, ensured the Group’s strategic direction and strictly controlled food safety and other risks. In 2019, the Group opened 308 new Haidilao restaurants, and the global restaurant network of Haidilao increased from 466 at the end of 2018 to 768 Note at the end of 2019, among which 716 were located in mainland China, and 52 were located in Hong Kong, Macao, Taiwan and overseas, including Singapore, Vietnam, South Korea, Japan, the United Kingdom, the United States, Canada and Australia, making the brand of Haidilao known to more guests. The Group believes that the ongoing organizational restructuring over the years helped them balance and manage the relationship between the Group’s employees and restaurants, among the Group’s restaurants, between the Group’s headquarters and restaurants, and the Group’s relationship with third-party service providers, and laid a solid foundation for high-quality sustainable growth in terms of talent, management and supply chain. During the year, by focusing on “guest satisfaction” and “employees’ efforts”, the Group continued to optimize operational management and improve service quality to comprehensively create a better dining experience. In 2019, the Group’s Haidilao restaurants served more than 244 million guests, with an average annual table turnover rate of 4.8 times per day, and Haidilao members increased to 54.73 million as of December 31, 2019. In 2019, in addition to continuous provision of regular benefits to all of the Group’s Haidilao members, including bonus points redemption gifts, birthday gifts, upgraded privileges and offline activities, the Group also optimized the Haidilao “Super APP” to enable the Group’s members to enjoy multi-channel and more convenient membership rights as well as to choose various personalized Haidilao derivative products. The Group has also made further breakthroughs in application of new technologies. In 2019, the Group opened three new-technology restaurants, including the first overseas new-technology restaurant. Robotic arm automatic serving room and direct supply of dishes from central kitchens are under smallscale testing and promotion. Intelligent soup bases preparation machines have been applied in some restaurants, allowing guests to taste personalized hot pot soup bases in Haidilao. The Group has introduced more than 1,000 robot waiters to enrich dining experience of the Group’s guests. Kitchen cleaning equipment has been deployed in more than 500 Haidilao restaurants globally, making the Group’s employees’ work easier and enabling them to better serve the Group’s guests. In 2019, starting from the perspective of guests, the Group continued to develop and launch dishes that meet demand from the Group’s guests, and are committed to offering them fresh, high-quality, delicious and abundant food ingredients. A variety of new dishes and beverages introduced by them in the whole market in mainland China and different regional markets outside mainland China have been well recognized by the Group’s guests. Prospects: Going forward, the Group’s development initiatives mainly include: • continue to strategically expand the Group’s restaurant network by further increasing the Group’s restaurant density and further expanding geographical coverage; • continue to enhance the Haidilao dining experience by further improving the Group’s service and offering more value-added services to the Group’s guests; • continue to invest in technology, such as further optimizing and developing the Group’s business management system and intelligent restaurant technology; and • strategically pursue acquisitions of high-quality assets to further diversify the Group’s restaurant business patterns and guest base.

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