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Public company info - China Feihe Limited , 06186.HK
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China Feihe Limited, 06186.HK - Company Profile
Chairman LENG Youbin
Share Issued (share) 8,933,000,000
Par Currency U.S. Dollar
Par Value 2.5E-8
Industry Dairy Products
Corporate Profile Business Summary: The Group consisted of the production and sale of dairy products and sale of nutritional supplements. Performance for the year: From 2018 to 2019, the Company’s revenue increased from RMB10,391.9 million to RMB13,721.5 million with a year-on-year growth of 32.0%, gross profit increased from RMB7,019.1 million to RMB9,609.6 million with a year-on-year growth of 36.9%, and net profit increased from RMB2,242.3 million to RMB3,934.6 million with a year-on-year growth of 75.5%. Business Review： With focus on infant milk formula products, China Feihe promoted product upgrading and new product R&D through continuous innovation and research to meet the high-end and personalized needs of consumers. The Group also devoted the Group’s efforts to multiple aspects such as branding, channels and services, which achieved fruitful results. 1. Continuous Research and Innovation. In 2019, the dairy engineering academician workstation of Heilongjiang Feihe Dairy Products Co., Ltd. conducted in-depth research on breast milk in various regions, and gradually controlled functional raw materials. It obtained the invention patent on phosphoric breast milk and made historic breakthroughs in core technologies related to brain development, further deepening the Group’s research on breast milk. It also published high quality SCI articles with average impact factor over 5. The Group established the Feihe Industry Chain Innovation Center for Infant Milk Formula (the “Feihe Industry Chain Innovation Center for Infant Milk Formula”) jointly with the China Dairy Technology Innovation Union (國家奶業科技創新聯盟), so as to lift up the overall processing standards along the industry chain, consolidate the foundation of fresh product industries and accelerate the industry chain upgrades. 2. World-Class Manufacturing and Quality Control. On the one hand, the Group’s world-class manufacturing management continued to achieve results, and the Group continued to improve the efficiency of the Group’s production systems as well as the Group’s product quality through standardized and refined production processes. The Group won the 2019 Total Productive Maintenance (TPM) Award issued by the Japan Institute of Plant Maintenance (JIPM). On the other hand, all of the Group’s factories have established and implemented the ISO 9001 and FSSC 22000 management systems, so as to strictly perform corporate responsibility and further ensure food safety. The Group have formulated the Feihe quality and safety management system covering dairy farms and suppliers, and extended to consumers, as well as the whole supply chain. The Group’s laboratory test data and reports, which were accredited by China National Accreditation Service for Conformity Assessment (CNAS), were accepted by accreditation institutions from more than 100 countries and regions that are members of mutual recognition agreements between the International Laboratory Accreditation Cooperation Organization (ILAC), the International Accreditation Forum (IAF) and the Asia-Pacific Accreditation Cooperation Organization (APAC). In 2019, the Group participated in 52 capability verification tests organized by British Food Analysis Performance Assessment Scheme (FAPAS) and Laboratory of the Government Chemist (LGC), and all obtained satisfactory-level results, reflecting that the Group’s detection and analysis capabilities and technologies have met international requirements. 3. Continuous Brand Building. In cooperation with the Dairy Association of China and the China Dairy Industry Association, the Group created the “528 Chinese Baby Day”, promoting “HighQuality Companionship”, and produced the “New Parenting Concept” with total network broadcast volumes of over 512 million. The Group are committed to in-depth communication with customers on parenting concepts, and gradually expanded the Group’s presence in core consumer groups in the first and second tier cities. In addition, with a view to enhancing the Group’s image as a high-end brand through cross-industry cooperation and marketing events, the Group sponsored the fairytale town of China International Fashion Week, and made the Group’s presence on 5 landmark buildings such as the Oriental Pearl Tower on the Bund of Shanghai. 4. Accelerating Channel Integration. With the aim to consolidate the Group’s presence in the mainstream market and the regional market, while continuing to expand traditional channels, the Group plan to continue the Group’s expansion into e-commerce and new retail channels to integrate offline supermarkets and maternal and infant stores with e-commerce channels. In addition, the Group accelerated the Group’s digital transformation, and carried out in-depth cooperation with Ali Cloud in the development of a data station. The Group applied digital technologies in all aspects of production, research and development, distribution and services, fully tapped the value of data to improve front-end business with data, and enhanced the Group’s operations for new and existing users, so as to empower the online and offline businesses and realize full life-cycle operations. 5. Promoting Service Innovation. At present, Feihe has taken the lead in creating a visualized and traceable product system, to provide consumers with the most comprehensive, convenient and secure traceable services in the industry. Meantime, the Group have actively integrated online and offline platforms and resources relying on the Group’s information technology, and provided Chinese expectant mothers and mothers with comprehensive feeding solutions through diversified online interactions including online classes, care hotlines and Wechat customer services as well as a total of about 500,000 events in China in 2019, which has further enhanced consumer recognition for domestic dairy products and greatly increased the trust of Chinese consumers in domestic brands. Prospects: In the future, the Group will maintain the Group’s efforts and focus on the Group’s principal business to further develop infant milk formula products. The Group will leverage the Group’s research and development efforts at the Dairy Engineering Academician Workstation and the Feihe Industry Chain Innovation Centre for Infant Milk Formula, maintain the Group’s passion for research and innovation, enhance the Group’s control over functional raw materials, and consolidate the Group’s industrial foundations, so as to lead the sustainable development of the Company with new technologies and products. Meanwhile, the Group will continue to improve ourselves and ride on the changes in intelligence and big data, and empower industrial innovations to create and promote an intelligent dairy industry ecosystem with intelligent manufacturing and logistics. The Group will make it the Group’s responsibility to provide highquality products and strive to become the most trusted and respected infant nutrition expert, and bring hope and happiness to families by providing the freshest infant milk formula products that are more suitable for Chinese babies.

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