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Public company info - 360 Ludashi Holdings Limited , 03601.HK
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360 Ludashi Holdings Limited, 03601.HK - Company Profile
Chairman Tian Ye
Share Issued (share) 269,000,000
Par Currency Hong Kong Dollar
Par Value 0.01
Industry System Applications & IT Consulting
Corporate Profile Business Summary: The group mainly engaged in online advertising services, online game business, sales of certified pre-owned and factory smartphones and certified pre-owned and factory other electronic devices as well as smart accessories in the PRC. Performance for the year: The group’s revenue increased by approximately 26.3% from approximately RMB320.3 million for the year ended 31 December 2018 to approximately RMB404.5 million for the year ended 31 December 2019. The group’s gross profit increased by approximately 21.8% from approximately RMB159.5 million for the year ended 31 December 2018 to approximately RMB194.4 million for the year ended 31 December 2019 the Group’s profit and total comprehensive income for the year increased by approximately 40.1% from approximately RMB76.0 million for the year ended 31 December 2018 to approximately RMB106.5 million for the year ended 31 December 2019. Business Review In 2019, despite the complex and rapid-changing international situation and a slowdown in the growth of global economy, the economy of China achieved generally stable growth with further progress. However, the downward pressure faced by the economy of China has increased. During 2019, the internet advertising and gaming markets of China maintained their growth. According to 2019 China Internet Advertising Development Report (2019中國互聯網廣告發展報告), in 2019, the total revenue growth of the advertising industry of China remained stable, though the growth rate has slightly decreased as compared to 2018. In spite of fierce competition, the global gaming industry, particularly the Chinese market, achieved stable growth as compared to 2018. During the year, the Group continued to focus on the development of its online traffic monetization and electronic devices sales business lines. Through upgrading the products and enriching the product matrix, the number and stickiness of users of The group’s online advertising services increased. As for online game business, The group continuously launched attractive new games, and obtained gamers and expanded user base through continuous marketing efforts. In respect of electronic devices sales business, with Ludashi hardware examining technology, The group enhanced the quality control and service for the electronic devices to provide products of higher quality to The group’s customers. The group develop a series of PC and mobile device utility software and offer them to users free-of-charge in exchange for online traffic that The group monetize by online advertising and online game business and further expand by electronic devices sales. The group’s utility software, Ludashi (魯大師), which means Master Lu, is a well-known brand and software in China and elsewhere in the world with a specialty in PC/smartphone hardware and system benchmarking and monitoring. The group have accumulated a large user base through providing free download and installation of Ludashi Software. As at 31 December 2019, the MAUs for The group’s products reached approximately 152.6 million. In 2019, The group started the research and development of a new version of Ludashi Software testing engine PC version. For continuously updated smart hardware in the market, The group improved the algorithm of Ludashi Software PC version and constantly updated The group’s hardware and system benchmarking technologies to provide testing from more dimensions for different core hardware, in order to ensure the professionalism and accuracy of The group’s hardware and system benchmarking. The group launched a beta version of the Ludashi Software in November 2019. The group are in the leading position in the field of hardware and system benchmarking and monitoring software. The new testing engine will provide users with testing results of higher precision so as to keep The group’s position in the industry. The group have been continuously developing utility software for mobile devices in the overseas market, including Dual Space, Easy Clean and APP Lock. With The group’s efforts in discovering users’ needs in respect of tools for mobile devices, and enriching The group’s product matrix to satisfy the demands of users and maintain user stickiness, the downloads of the aforesaid overseas products of the Group for mobile devices ranked top 5 in the category of tools in overseas app market. Through The group’s own online game platform, The group constantly release attractive new games. With further precision pushing, user categorization and more advertising activities for games, the number of new players of The group’s games continues increasing. Through optimization of The group’s advertising channel, The group’s conversion rate, retention rate and user payment ratio has recorded relatively large increase. The group generate revenues from online traffic monetization and electronic devices sales. Through online traffic monetization, The group generate revenues from online advertising services and online game business. With stable economic environment and favorable industry trend and through the continuous efforts of The group’s management team and staff, the Group has achieved stable development for each of the business segment and recorded growth in both of The group’s revenue and profit. For the year ended 31 December 2019, the Company recorded a total revenue of approximately RMB404.5 million, representing an increase of approximately 26.3% as compared to that of 2018, of which the revenue from The group’s online advertising business was approximately RMB220.7 million, representing an increase of approximately 26.4% as compared to that of 2018, the revenue from The group’s online game business was approximately RMB62.8 million, representing an increase of approximately 46.5% as compared to that of 2018 and the revenue from The group’s electronic devices sales business was approximately RMB120.9 million, representing an increase of approximately 17.7% as compared to that of 2018. The net profit attributable to parent increased by approximately 45.6% to approximately RMB104.7 million as compared to that of 2018. Prospects: The group aim to further increase the user number and stickiness of The group’s Ludashi Software PC version and mobile devices version and game business by upgrading and improving The group’s software products and enriching The group’s product mix. In the meantime, The group will leverage on The group’s expertise in respect of PC and mobile device hardware and system benchmarking and monitoring to develop innovative products, enhance The group’s monetization capability and promote the sales of electronic devices. In 2020, the Group will continue to implement the following strategies and strive to become a reliable hardware expert and leading internet company: • Further improve The group’s product quality by strengthening The group’s research and development capability, maintain and expand The group’s user base, explore the overseas markets, and enhance The group’s brand image as a reliable hardware expert; • Enhance The group’s online advertising services and game products so as to monetize The group’s online traffic effectively; • Enhance The group’s electronic devices sales business by leveraging on The group’s brand recognition; and • Continue to retain talents and professionals, build strategic alliances and pursue investments and acquisitions.

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