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Public company info - B.Duck Semk Holdings International Limited , 02250.HK
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B.Duck Semk Holdings International Limited, 02250.HK - Company Profile
Chairman HUI Ha Lam
Share Issued (share) 1,000,000,000
Par Currency U.S. Dollar
Par Value 2.5E-5
Industry E-Commerce & Internet Services
Corporate Profile Business Summary: The group is the second largest domestic character IP company and ranked fifth among all character IP companies in China, in terms of character licensing revenue in 2020, and with a market share of around 2.4% according to the Frost & Sullivan Report. Performance for the year: Across the Track Record Period, the group’s revenue increased by approximately 16.3% from approximately HK$200.9 million for FY2018 to approximately HK$233.5 million for FY2020, and increased by approximately 33.3% from approximately HK$92.9 million for 6M2020 to approximately HK$123.8 million for 6M2021. the group’s profit attributable to owners of the group’s Company increased by approximately 453.1% from approximately HK$9.9 million for FY2018 to approximately HK$54.5 million for FY2020, and increased by approximately 22.7% from approximately HK$14.2 million for 6M2020 to approximately HK$17.5 million for 6M2021. Business Review The group is the second largest domestic character IP company and ranked fifth among all character IP companies in China, in terms of character licensing revenue in 2020, and with a market share of around 2.4% according to the Frost & Sullivan Report. In terms of sales value in the character IP product e-commerce market in China, the group had a market share of around 0.6% in 2020. IPs and the group’s brand are at the heart of the group’s business. The origin of the group’s business can be traced back to 2005 when B.Duck, the group’s iconic IP character which the group believe to be evergreen, was created by Mr. Hui, the group’s founder, chairman, chief executive officer and executive Director. B.Duck has received a number of awards, including the “Asian Property of the Year” for 2016, 2018, 2019 and 2020 and the “China Property of the Year” for 2021 by Licensing International and the “Hong Kong Premier Brand” in 2016 by The Chinese Manufacturers Association of Hong Kong and Hong Kong Brand Development Council. Since B.Duck gained in popularity in the HK–China Market, the group have created 25 other characters, being family members and friends of B.Duck, including but not limited to Buffy, B.Duck Baby, Dong Duck and Bath’N Duck. the group’s B.Duck Family Characters are designed under the motto of “Be Playful” to appeal to a wide range of consumers across different geographies and demographics. THE GROUP’S BUSINESS The group is principally engaged in (i) the character licensing business: the creation, design, licensing, brand management and marketing of the group’s self-created B.Duck Family Characters across multi-channels. the group license the group’s B.Duck Family Characters and brands to the group’s licensees, provide them with product design application services and allow them to use the same in their products and services offering; and (ii) the e-commerce and other business: the design, development, procurement and retail sales of the group’s B.Duck Family Characters-featured products through multi-channels. The group’s Character Licensing Business The group’s character licensing business can be broadly divided into five service types, namely (i) merchandise licensing; (ii) LBE licensing; (iii) content and media licensing; (iv) promotion licensing; and (v) design consultation, which are interrelated and complementary to each other, with each of them being provided on a single, multi-service or integrated basis. The group’s E-commerce and other Business The group’s e-commerce and other business mainly involves the sale of B.Duck Family Characters-featured products on e-commerce platforms of third parties and through offline sales channels. Seeing the potential synergies to be generated from the group’s character licensing business, the group began to explore the possibility of designing and selling the group’s own products on e-commerce platforms. In 2015, the group launched the group’s first online flagship store on Tmall, a well-known business to customer online shopping platform in China. Following the group’s success in the opening of such flagship store, the group subsequently expanded onto other e-commerce platforms, such as JD.com, VIP.com and HKTVmall, to offer the group’s products and allow customers to pay online with the group’s products directly shipped to the customers. Prospects: With the aim of further developing the group’s business, continuing the group’s growth and capturing the evolving industry dynamics in view of emerging marking opportunities, the group intend to pursue the following key strategies: (i) enhancing the group’s brand image and awareness of the group’s IP characters, by (a) establishing the group’s flagship store in Shanghai; (b) collaborating with other renowned brands and IPs; and (c) establishing representative offices for overseas markets; (ii) establishing the group’s “Fans Platform”; (iii) strengthening the group’s new economy online sales channels; (iv) further enhancing the group’s in-house design capability; and (v) broadening the group’s character portfolio and rolling out new characters.

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