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Public company info - Strawbear Entertainment Group , 02125.HK

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Strawbear Entertainment Group, 02125.HK - Company Profile
Chairman LIU Xiaofeng
Share Issued (share) 688,000,000
Par Currency U.S. Dollar
Par Value 2.5E-5
Industry Movies & Entertainment
Corporate Profile Business Summary: The group is a major drama series producer and distributor in the PRC, covering the investment, development, production and distribution of TV series and web series. Performance for the year: The group's revenue increased from approximately RMB542.9 million in 2017 to approximately RMB679.1 million in 2018 and further increased to approximately RMB765.1 million in 2019.The group's gross profit was approximately RMB152.1 million, RMB209.9 million, RMB107.6 million, RMB72.8 million and RMB135.6 million, respectively, and the group's gross profit margin was approximately 28.0%, 30.9%, 14.1%, 11.2% and 23.4% for the same periods, respectively. Business Review According to the Frost & Sullivan Report, the group ranked fourth among all drama series producers and distributors in the PRC in terms of the number of the first-run broadcast TV series in 2019, representing a market share of 6.0%. the group also ranked sixth among all drama series producers and distributors in the PRC in 2019 in terms of (i) the revenue generated from drama series and (ii) the number of episodes of drama series distributed for the first-run and re-run broadcast, representing a market share of 1.8% and 2.1%, respectively, according to the same source. The group generate revenue primarily from (i) licensing the broadcasting rights of the group's self-produced drama series to TV channels, online video platforms or third party distributors; (ii) licensing the broadcasting rights of outright-purchased drama series from online video platforms or drama series producers to TV channels, third party distributors or online video platforms; and (iii) production services for made-to-order drama series per online video platforms' orders. To satisfy the group's demand for drama series production, the group generally maintain 20 to 30 IP reserves simultaneously in accordance with the group's internal policy. As of the Latest Practicable Date, in addition to the group's drama series that had been broadcast and to be broadcast, the group had reserved in aggregate 30 IPs, consisting of six original screenplays based on the group's own initial ideas, and 24 adapted screenplays based on licensed IPs. In the meantime, some of the group's IPs are also high ranking stories on leading online literature platforms. The group believe the group's platform business model gives us a competitive advantage over industry peers and empowers us to effectively integrate premium industry resources, such as well-recognized screenwriters, producers, directors and actors, filming and production studios as well as external quality control specialists, into the group's well-established ecosystem to achieve synergies. the group's industry resource integration capability also ensures the quality and success of the group's drama series, which is evidenced by their audience reception. For example, the group's self-produced drama series, The Impossible Mission (不可能完成的任務) won the Jiangsu Province Government Television Award (江蘇省新聞出版廣電政府獎電視劇獎) from Jiangsu Provincial Administration of Radio and Television. Treasure Adventure (國寶奇旅) won the First Prize of the 2019 Jiangsu Province Outstanding Copyright Award (2019年江蘇省優秀版權作品一等獎) from Copyright Administration of Jiangsu Province, and Five-one Project Award of Jiangsu Province (江 蘇省五個一工程獎) from the Standing Committee of Jiangsu Provincial Committee of the Communist Party of China. Second Time Is A Charm (第二次也很美) was the Annual Viewership Ratings Champion during the prime time of Dragon TV in 2019 (二零一九年東方衛視黃金時段年度收視率冠軍). Given the group's market leadership, close relationship with premium industry resources and quality self-produced drama series, the group were the only drama series producer that possessed Television Drama Production Permit (Class A) (《電視劇製作許可證(甲種)》) in Jiangsu Province as well as one of the 73 holders nationwide as of December 31, 2019, in recognition of the group's contributions to the drama series industry. The group place high value on the investment in drama series. the group's management and project initiation committee keep track of, continuously seek for and make cautious selection in investment opportunities in drama series. As of June 30, 2020, the group had invested in an aggregate of 16 drama series that had completed production, among which 11 are the group's self-produced drama series. the group were the sole or largest investor in eight out of 11 of the group's self-produced drama series that had completed production as of the same date. the group have strong distribution capability and have maintained well-established relationships with the top five TV channels and top three online video platforms in the PRC. According to the Frost & Sullivan Report, the group were the only drama series producer and distributor that distributed new drama series on all of the aforementioned eight dominant distribution channels in 2019. Leveraging the group's strong distribution capability, The group is from time to time approached by other developers or producers to assist with the distribution of their drama series. As of the Latest Practicable Date, the group had 29 drama series that had been broadcast, and three drama series to be broadcast by the first quarter of 2021, including one self-produced drama series and two made-to-order drama series. The group experienced stable growth during the Track Record Period. the group's revenue increased from RMB542.9 million in 2017 to RMB679.1 million in 2018 and further increased to RMB765.1 million in 2019. Prospects: The group plan to continue to maintain the group's major market position, further take advantage of the group's platform business model, and explore business innovations. To achieve the group's goals, the group plan to execute the following strategies: (i) continue to deepen the group's platform business model and enhance the group's production and distribution capabilities; (ii) further expand the group's business through selective investments, mergers and acquisitions; (iii) continue to further discover potential opportunities from online video platforms and explore business innovation; and (iv) continue to attract and retain talented professionals.

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