88IV - Public company info - BAIOO Family Interactive Ltd.

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BAIOO Family Interactive Ltd., 02100.HK - Company Profile
Chairman	DAI Jian
Share Issued (share)	2,717,000,000
Par Currency	U.S. Dollar
Par Value	5.0E-7
Industry	E-Commerce & Internet Services
Corporate Profile	Business Summary: The principal activities of the Group are the development and operation of children’s online entertainment destination and other businesses in the PRC. Performance for the year: The Group's revenue for the year ended 31 December 2019 was RMB680.6 million, representing a 139.2% increase from RMB284.5 million for the year ended 31 December 2018. The Group's gross profit for the year ended 31 December 2019 was RMB362.1 million, compared with RMB171.7 million for the year ended 31 December 2018. Gross profit margin was 53.2% for the year ended 31 December 2019, compared with 60.3% for the year ended 31 December 2018. The Group's operating profit for the year ended 31 December 2019 was RMB159.8 million, compared with RMB106.7 million for the year ended 31 December 2018. The Group had a profit of RMB156.3 million for the year ended 31 December 2019, compared with a profit of RMB127.0 million for the year ended 31 December 2018. The Group had a profit of RMB151.2 million for the year ended 31 December 2019, representing a 40.5% increase compared with a profit of RMB107.6 million for the year ended 31 December 2018. Business Review For the year ended 31 December 2019, BAIOO continued to deliver steady operating metrics across the Company’s products for PCs and mobile devices. The Company has effectively deployed its IP and original content creation-centered strategies to develop creative products and expand its existing product pipeline. The Company proactively developed mobile games and achieved multiple breakthroughs during the year. BAIOO has always been committed to creating diversified and interesting game content for users, and is dedicated to developing a mobile game market segment, in order to satisfy the increasing needs of the users and enhance their engagement. Other than continuously enriching the PC game content, the Company, in recent years, also proactively expanded its mobile game business and diversified its product lines, in order to solidify its presence in the market segment. In 2019, BAIOO’s PC game division remained its stable performance while the mobile game division obtained groundbreaking achievement. During the year, BAIOO has successfully launched three mobile games, namely Shiwuyu (「食物語」) and Aola Star Mobile (「奧拉星手遊」) in September 2019, as well as Zaowufaze II (「造物法則二：先鋒英雄」) in October 2019. Performance of the Company in 2019 was greatly boosted as a result of a great vogue and the satisfactory performance that the above three games have experienced. Shiwuyu (「食物語」) is primarily designed for women and features traditional Chinese cuisine to promote local culture. The game was well received during the promotion stage before launching and even ranked first on the “Top Free Games” category of the Apple App Store on the launch date, and was also recommended by the “New Games the Group Love” and the “TODAY” pages of the Apple App Store for several times. Besides, the game has also received many awards after its launch, including ranking ninth on Sina Games’ “Value of Gaming Brand Chart” (遊戲品牌價值牌行榜), being named “The Best PRC Game of 2019” (2019年最佳國產遊戲) by the Guangdong Entertainment and Game Industry Association (廣東省遊戲產業協會) and the “Gold Tea Award 2019 Best Original Game” (金茶獎2019年度最佳原創遊戲) at the CEO Annual Conference (2019遊戲茶館CEO年會). At the moment, Shiwuyu remains as highly regarded and in a stable status in terms of the new user increment and game activeness. Aola Star Mobile (「奧拉星手遊」), another game that launched in September 2019, is a mobile version of BAIOO’s classic web game, featuring pet raising and fighting. Before the launch, the game has reached a record of over 8.5 million reservations, making it one of the most popular mobile games on major game platforms, and also topped multiple ranking lists during its debut. In January 2020, Aola Star Mobile (「奧拉星手遊」) was awarded “Best New Game of the Year Award” in the OPPO Developer Conference 2019. BAIOO managed to keep users to stay attracted to the game and improve their engagement through intensive updates, constant experience upgrades and product iteration. Zaowufaze II (「造物法則二: 先鋒英雄」) is a sequel of Zaowufaze (「造物法則」), one of BAIOO’s most successful original comic IPs. This game is operated by the same team as Zaowufaze (「造物法則」). It was launched in China and overseas markets in 2019, and was recommended by two major digital distribution service platforms after its launch, showing that BAIOO’s internationalization policy has achieved initial results. Up to now, the performance of Zaowufaze II (「造物法則二: 先鋒英雄」) is steadily improving, users thereof are continuously growing, which has exceeded the Company’s internal expectation. To BAIOO, the successful launch of these three games has been a significant milestone in the transition of business focus from web game to mobile game, which emphasized the Company’s determination to expand its business to mobile segment and fully highlighted the competitiveness of the Company in developing the market segment. Additionally, BAIOO constantly brings updates and produces innovation when it comes to entertainment content with an aim to increase users’ loyalty and consolidate technical capabilities. Prospects: As the Group looks forward to progress in 2020, the Group will continue to consolidate core webpage game operations, enrich mobile game product lines, and further deepen the Group's international footprint. the Group will continue to focus on niche markets and create differentiated and innovative products by capitalizing on the Group's strong research & development and IP productization capabilities. Specifically, the Group will continue to run launched games over the long run in order to further consolidate the Group's market position and expand the Group's user base. At the same time, the Group will continue to use the Group's classic IP and the Group expects to launch three to five new mobile games this year. the Group will continue to strategically convert a large number of webpage game users of the Company to mobile terminal users, thus maximizing the lifetime value of users. As the video game value chain continues to evolve, the Group will focus on prioritizing product quality and exploring new technologies in order to seize emerging market opportunities, all while improving user experience. While the Group will continue to actively deploy games within the domestic market, the Group will also increase efforts to opportunistically expand into overseas markets, strive to develop more international games, and in so doing, uncover the right synergy between the Group's domestic and international strategies.

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Public company info - BAIOO Family Interactive Ltd. , 02100.HK