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Public company info - E-House (China) Enterprise Holdings Limited , 02048.HK
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E-House (China) Enterprise Holdings Limited, 02048.HK - Company Profile
Chairman Zhou Xin
Share Issued (share) 1,749,000,000
Par Currency U.S. Dollar
Par Value 1.0E-5
Industry Property Management & Agency
Corporate Profile Business Summary: The principal business of the Group is providing real estate transaction services in China, including real estate agency services in the primary market, real estate brokerage network services and real estate data and consulting services. Performance for the year: Total revenue amounted to RMB9,094.7 million, increased by 52.9% as compared with the year ended 31 December 2018. The total sales of real estate agency services and real estate brokerage network services amounted to RMB670.6 billion, increased by 18.4% as compared to the year ended 31 December 2018. Profit and total comprehensive income for the period amounted to RMB970.7 million, decreased by 10.3% as compared with the year ended 31 December 2018. EBITDA amounted to RMB1,672.3 million, increased by 9.7% as compared with the year ended 31 December 2018. Business Review Real estate agency services in the primary market Despite market volatility, the Group made progress in the Group's business operations while ensuring stability, as evidenced by an increase in the Group's market scale and market share as well as a new record high sales performance. In 2019, the total sales areas of real estate agency services in the primary market amounted to 43.33 million square meters, representing a year-to-year increase of 4.9%, while the total sales amount was RMB532.4 billion delivering a steady growth during this year. The amount of signed and unsold reserve projects was 288.1 million square meters, ensuring the steady development of the real estate agency services in the primary market in the future. Real estate brokerage network services In 2019, the Group had a strong performance in the brokerage network services business, maintaining the Group's industry leading position. The substantial growth in Fangyou’s brand awareness and industry influence contributed to a nearly eight times increase in revenue. During the year, the Group has provided several products, striving to develop the distribution business and to empower the small-to-medium brokerage firms and brokers, for example, You Fang Multiple listing Service Platform (友房公盤資源分享平台), You Fang Primary Market Platform 2.0 (友房通2.0), Fangyou Management System 2.0(易居房友管理系統2.0), Fangyou Data Research Center (房友數據研究院)，and Fangyou College (房友學院), etc. The Group recorded a total sales amount of RMB138.2 billion for 2019 and 105,433 units sold, representing an increase of 298.1% and 408.7% as compared to the same period last year. Building on the Group's success in turning a profit for this segment in first half of 2019, the Group reported a full year profit of RMB57.9 million for this segment, contributing greatly to the Group just four years after launching these services. Real estate market data and consulting services Capitalizing on the Group's real estate big data capabilities, the Group achieved a record high profit margin in 2019. Revenue for 2019 amounted to RMB977.7 million, representing a year-to-year increase of 26.4%, while profit for 2019 amounted to RMB231.7 million, representing a year-to-year increase of 7.8%. Meanwhile, the Group continued to generate value and industry demand by introducing new generations of innovative products; during the Reporting period, the Group has launched CAIC Asset Management Cloud (CAIC資管雲), CAIC Investment Management Cloud (CAIC投管雲), CAIC Database (CAIC數據庫), Rental System (租賃系統), Raster land Evaluation System (柵格土地評估系統), CRIC China Property Developers leading uSD Bond Index (克而瑞中國地產債券領 先指數), CPA Construction Management Platform (CPA築道管理平台), WishDeco Hancover Intelligence Management System (WishDeco精裝智選平台), etc. The Group expands beyond residential data to non-residential data in six areas, namely, CRIC Real Estate (克而瑞地產), CRIC Asset Management (克而瑞資管), CRIC Securities (克而瑞證券), CRIC Property Management (克而瑞物管), CRIC lease & Sale (克而瑞租售) and CRIC R&D (克而瑞產研). Prospects: In the beginning of 2020, the COVID-19 outbreak spread across the globe, putting various industries under different forms of stress. Following effective control measures implemented by the government of the People’s Republic of China (the “PRC”), the outbreak has gradually come under control in mainland China. under the leadership of the PRC government and in response to the government’s call, the Group spared no effort in supporting pandemic prevention and control by promptly establishing an outbreak emergency response taskforce to help prevent a wider spread of the outbreak. Since February 2020, the Group made use of online communications to keep in touch with the Group's customers, and track sales details and feedback. At the same time, the Group has introduced the “sales center smart control” (“案場智控鏈”), driven by blockchain technology, which allows the Group to collate data with respect to sales center management, sanitation patrol management, security patrol management, and health data aggregation and monitoring of visitors to relevant management departments to ensure sanitation and safety of venues. Furthermore, the Group is actively committed to the safe resumption of workplace activities by publishing the Whitepaper on Pandemic Prevention at Showcases with respect to various aspects, including on-site, reception, sales launch, individual self-protection, and pandemic treatment measures. In 2020, the Group will continue to maintain the Group's premier services in the real estate industry by maintaining steady growth while being innovative. As the property market transitions from large-scale development and construction towards management of existing real estate property, the Group is determined to lead the emerging “technology-enabled and smart services-based” real estate industry. In terms of real estate agency services in the primary market, the Group will shift from pursuing high-speed growth to high-quality growth by concentrating the Group's resources on premium projects and by deploying ‘smart services’ to achieve better quality and efficiency. In terms of real estate brokerage network services, the Group will continue to enhance the Group's technology-driven management so that innovative technologies and premium services can be employed to expand the Group's market share. In terms of real estate market data and consulting services, the Group will continue to focus on real estate big data, not only to support property developers, but to empower and serve the wider real estate industry. 2020 is a year of challenges and opportunities. The Group will stay abreast of market and industry trends, innovate the Group's management, pragmatically adapt the Group's business models and actively manage the Group's cash flow. The Group believes in building upon the Group's core businesses while continuing to innovate, and intend to fully commit and follow through with the Group's business plans.

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