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Public company info - CMON Limited , 01792.HK

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CMON Limited, 01792.HK - Company Profile
Chairman Ng Chern Ann
Share Issued (share) 1,806,000,000
Par Currency Hong Kong Dollar
Par Value 5.0E-5
Industry E-Commerce & Internet Services
Corporate Profile Business Summary: The Group is principally engaged in design, development and sales of board games, miniatures and other hobby products. Performance for the year: The group's revenue increased by approximately 8.0% from approximately US$28.2 million for the year ended 31 December 2018 to approximately US$30.5 million for the year ended 31 December 2019 . The group's gross profit decreased by approximately 1.3% from approximately US$14.8 million for the year ended 31 December 2018 to approximately US$14.6 million for the year ended 31 December 2019. Loss/profit and total comprehensive loss/income for the year attributable to equity holders of the Company decreased from a profit of approximately US$2 million for the year ended 31 December 2018 to a loss of approximately US$0.8 million for the year ended 31 December 2019. Business Review The group is a hobby games publisher specialising in developing and publishing mainly tabletop games (including board games and miniature war games). The group also started developing and launching mobile games since 2015. The group publish both self-owned games and licensed games. The group also distribute third-party tabletop games. The group sell The group's tabletop games mainly through Kickstarter and to wholesalers. The group also sell directly to end-users through The group's own physical store located in Singapore and game conventions, both online and physical (where possible), held two to three times a year. As at the date of this annual results announcement, The group offer a total of 93 games, comprising 87 board games, three miniature war games, two mobile games and one computer game. For the financial year under review, The group's revenue was approximately US$30.5 million, increasing from approximately US$28.2 million for the previous financial year. Loss attributable to shareholders for the financial year under review was approximately US$0.8 million compared with earnings of approximately US$2.0 million for the previous financial year. This was mainly due to US$2.7 million of non-recurring professional service fees in respect of transfer of listing status from GEM to Main Board (the “Transfer of Listing”) incurred for the financial year under review compared to US$0.9 million incurred for the previous financial year. Prospects: The group's strategy is to achieve long-term growth through geographical diversification and product diversification. The group remain focused on 1) expanding into the Asian markets, with plans for The group's wholly owned Chinese subsidiary to start a combined office and warehouse and also increase headcount in China in 2020, 2) marketing directly to end users and gamers, particularly in China and South East Asia and 3) strengthening The group's game design capabilities and licensing of good intellectual properties. The group strive to become a leading developer and publisher of quality tabletop games and are optimistic about the growth and development of the tabletop games industry. During the year ended 31 December 2019, The group launched six Kickstarter games, namely Munchkin Dungeon, Bloodborne, Trudvang Legends, Time Machine, Zombicide: 2nd Edition and Night of the Living Dead: A Zombicide Game, and raised approximately US$0.7 million, US$4.0 million, US$1.5 million, US$0.3 million, US$3.4 million and US$0.4 million, respectively. In 2020, The group planned to launch and have successfully launched games that will not only help us retain a significant number of players, but will also help us attract new players, so The group can grow The group's revenue base and sustain The group's competitive position, especially games based on existing IPs with a strong following, for example, games based on popular Hollywood movies or comic books. In 2020, The group launched three such games via Kickstarter, namely Marvel United, Ankh: Gods of Egypt and CMON Comics: Vol. 1. The group will continue to expand The group's geographical coverage with an aim to increase market share as The group make The group's games known to more Asian players. In line with The group's Asian focus, in 2020, The group planned to hold and have held at least three online game conventions specifically for the Asian market and The group have also held events coinciding with popular sales events such as the Double Eleven event.

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