Share This

Public company info - Shanshan Brand Management Co. Ltd.- H Shares , 01749.HK
Input the stock code or the company name     Search  
 
 Profile   Information   Data   Financial Ratios   Profit Loss   Cash Flow   Balance   Earnings   Dividend 

Shanshan Brand Management Co. Ltd.- H Shares, 01749.HK - Company Profile
Chairman Luo Yefei
Share Issued (share) 33,000,000
Par Currency Renminbi
Par Value 1.0
Industry Apparel
Corporate Profile Business Summary: The Group is principally engaged in the design, marketing and sale of formal and casual business menswear in the PRC. Performance for the year: For the Year, the Group’s total revenue decreased by approximately 13.2% to RMB899.7 million from RMB1,036.4 million for the year ended 31 December 2019 (the “FY2019”) The Group recorded net loss for the Year of RMB75.9 million compared with net loss of RMB23.2 million for the FY2019 Business Review： With the outbreak and spread of the coronavirus disease (COVID-19) (the “Pandemic”) in 2020, the PRC suffered from greater pressure in the domestic attire market. According to the data of China National Garment Association, in 2020, the operating revenue of enterprises above designated size in the apparel industry decreased by 11.34% year-onyear, and the retail sales of garment products above designated size totaled RMB882.4 billion, down by 8.1% year-on-year, of which the first quarter of 2020 decreased by 34.3% year-on-year. During the Year, the Group continued to follow its annual operation policy of “enhancing the efficiency of operations, achieving increment through innovation, and energising the enterprise through mechanism”, took a variety of business management measures to lift the operation vitality: optimised and adjusted its sales and distribution network; optimised supplier structure and raised supply chain efficiency; disposed inventory products via multiple channels; optimised product structure and improved product design and quality; strengthened the exploration of the business suit market through enhancing the customer satisfaction; developed and expanded business growth points through the planning of the new retail scenario. In the second half of 2020, the Group achieved positive improvements in business performance, reversing the downward trend of business in the first half of 2020, as compared with an increased its revenue by about 14.4% for the corresponding period in 2019. As a leading enterprise deeply engaged in the apparel industry for three decades, the Group strove for reasonable planning and refined operation, and carried out restructuring in terminal channels according to the history of each store and the business performance during the Pandemic period. The number of retail outlets of the Group decreased from 1,280 as at 31 December 2019 to 1,003 as at 31 December 2020, including 498 retail outlets under FIRS, 497 retail outlets under SHANSHAN and 8 retail outlets under LUBIAM, representing a decrease of approximately 21.6% in the total number of retail outlets under these three brands. Although the business attire sales declined to a certain extent in 2020, the Group increased its efforts to develop the business suit market in the second half of 2020, and the number of prospective customers and contracted customers increased steadily, which will have a positive effect on future business growth. In addition, on the basis of multiple measures to improve the traditional business, the Group has also joined hands with highly specialised partner customers to vigorously promote the business development of traditional e-commerce platforms (including VIP.com, Tmall and JD.com platforms); furthermore, the Group has also increased its investment in the new retail placement, including actively cooperating with various external internet platforms and setting up an independent operation team for live e-commerce, which has greatly increased the Group’s e-commerce business this year. During the Year, faced with the economic downturn, the Pandemic and intensified competition of the apparel industry in the PRC, the Group continued to close certain lossmaking and low-efficiency outlets according to their performances, reorganised distribution network and optimised the direct sales terminal. At the same time, the Group continued to expand the franchise channels. In addition, while steadily promoting the operation of offline stores, as the capability of the new retail business operation team matures day by day, the Group will effectively promote the integration of new retail business and traditional offline business and facilitate the joint development of online and offline business. At the level of basic management, the Group will continue to optimise the personnel structure, activate organisational motivation, strengthen target assessment, and optimise business processes to ensure the Company’s business development. The Board believes that such initiatives taken by the Group have helped improve and exerted positive influence on the Group’s financial results and performance for the Year. Prospects: Looking into 2021, amid the business environment under the continuous macro-economic pressure and surrounded by the existing uncertainties, the Group will still adhere to its aspiration to focus on creating excellent products favoured by consumers and enhancing the core competitiveness of the Group. The Group will actively uphold new technologies, new platforms, new models and other changes, which enable the Group to bridge online and offline sales scenarios and build new consumption experience scenarios by the construction of smart stores based on the application of customer data so as to promote the innovative development of the Group’s business. Meanwhile, the Group will continue the intensive development of traditional businesses while developing new businesses in an innovative manner around the theme of Innovation Development & Connotation Development by implementing the following measures: (1) continue to increase investment in new retail business and develop a business model of integrating e-commerce operation, cooperative live broadcasting and self-operated live broadcasting based on the offline business so as to create new business growth points; (2) improve channel management, strengthen the expansion of dealers, optimise and improve direct sales system, as well as focus on the performance targets of stores; (3) enhance the synergy between commodity, product and supply chain to improve the response efficiency of supply chain; (4) take multiple measures to raise the turnover efficiency of goods, reasonably control the inventory, and improve the production and sales rate of goods; and (5) sort out business flow and management process as well as the relevant system construction, including salary and incentive mechanism, performance appraisal mechanism, etc., with a view to boost the motivation of personnel. Benefiting from the excellent brand portfolio and good operation management, the Group is still optimistic about the future prospects. The Group will use its brand edges to carry out multi-brand cooperation and fully capitalise the value of brand resources. While improving the existing business, the Group actively explores business cooperation opportunities to continuously boost the Group’s profitability.

Information from the financial statements of listed companies

Mobile | Full
Forum rule | About Us | Contact Info | Terms & Conditions | Privacy Statment | Disclaimer | Site Map
Copyright (C) 2024Suntek Computer Systems Limited. All rights reserved
Disclaimer : In the preparation of this website, 88iv endeavours to offer the most current, correct and clearly expressed information to the public. Nevertheless, inadvertent errors in information and in software may occur. In particular but without limiting anything here, 88iv disclaims any responsibility and accepts no liability (whether in tort, contract or otherwise) for any direct or indirect loss or damage arising from any inaccuracies, omissions or typographical errors that may be contained in this website. 88iv also does not warrant the accuracy, completeness, timeliness or fitness for purpose of the information contained in this website.