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Public company info - China Green (Holdings) Ltd. , 00904.HK

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China Green (Holdings) Ltd., 00904.HK - Company Profile
Chairman Sun Shao Feng
Share Issued (share) 438,000,000
Par Currency Hong Kong Dollar
Par Value 0.2
Industry Soft Drinks
Corporate Profile Business Summary: The Group is principally engaged in the growing, processing and sales of agricultural products and consumer food. Performance for the year: Revenue increased by approximately 9.5% from approximately RMB449.4 million for the year ended 30 April 2020 (“FY2019/20”) to approximately RMB492.0 million for the year ended 30 April 2021 (“FY2020/21”). Loss for the year attributable to owners of the Company decreased from approximately RMB846.4 million for FY2019/20 to approximately RMB585.7 million for FY2020/21. Business Review Fresh produce and processed products Fresh produce and processed products primarily consisted of fresh vegetables such as sweet corns, lotus roots, radish, cucumbers, watermelons, chili, broad beans and tomatoes, multi-grains such as red beans, green beans and peanuts, frozen fruits and vegetables such as frozen water chestnuts, frozen taro, and rice flour. During FY2020/21, revenue from this segment amounted to approximately RMB342,844,000 (FY2019/20: approximately RMB412,849,000), which decreased by 16.96% compared with that of the last year. The decrease was mainly due to the change in classification criteria applied for the two business segments during the year as compared to that of the previous financial year. Multi-Grain Farmland – Baicheng City As a major cultivation and production base of the Group, the cultivation area of farmland in Baicheng City slightly increased as compared to the area as at 30 April 2020. At the same time, the Group will pay more attention to soil quality and water control to reduce the impact of extreme weather and maintain the production capacity. The Group will also closely monitor market demand and adjust production structure on a timely basis. Branded food products and others Branded food products and others mainly include rice sold under the Group’s own brand, as well as the Group’s “Garden Life” (田園生活) brand and “China Green Imperial Delicacy” (中綠御膳良品) brand. During FY2020/21, revenue from this segment was approximately RMB149,139,000 (FY2019/20: approximately RMB36,593,000), which increased by 307.56% compared with that of the last year, which was mainly due to the change in classification criteria applied for the two business segments during the year as compared to that of the previous financial year. Among all categories of branded food products and other products, soy beans, frozen sweet corn kernels and crescent rice are top 3 best sellers, which sales figure was approximately RMB104,425,000, RMB3,729,000 and RMB3,608,000 respectively, accounting for approximately 74.94% of the total revenue from the Group’s business segment of branded food products and others business in aggregate. Prospects: Despite the short-term impact of the COVID-19 pandemic on the relevant industries, the long-term development trend of the consumer market remains promising. The consumer sentiment in China gradually recovered in the second and third quarters of 2020 as the situation of the outbreak in China has stabilised. To mitigate the negative pandemic impact on the Group’s sales, the Group strengthened its new retail channel layout and promotion initiatives in the second half of 2020. These measures had boosted the Group’s sales performance during this difficult year. In the face of the challenges and opportunities ahead, we will continue to uphold the Group’s development philosophy and implement its plans and strategies for the new development landscape, stay true to our original vision, focus on our principal business, continuously refine our products and services and prepare for the future. With a thorough understanding of the changing market trends and consumer needs, the Group will focus on fulfilling the consumers’ pursuit of quality, healthy and nutritious food products, and seize the opportunities for innovative development in the sectors of household consumption and new consumption in a timely manner. The Group will continue to strive to enhance its corporate governance, leverage its strengths in the industrial chain and experience in brand operation, optimise its structural adjustments and create products that embody its core competitive advantages. We will fully capitalise the opportunities presented by the national policies to enhance our development to meet the changes in consumer habits and consumption patterns and consolidate and improve our competitiveness. We will also actively expand new channels to provide consumers with high quality products.

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