Public company info - AUPU Group Holding Co. Ltd. , 00477.HK
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AUPU Group Holding Co. Ltd., 00477.HK - Company Profile
Chairman Fang James
Share Issued (share) 1,047,000,000
Par Currency Hong Kong Dollar
Par Value 0.1
Industry Household Appliances
Corporate Profile Business Summary: The Group's principal activities are manufacturing and distribution of bathroom masters, exhaust fans and electrical appliances used in bathroom and kitchen which is considered as one division by the directors of the Company. Performance for the year: For the year ended 31 December 2015, the revenue of the Group amounted to approximately RMB929,053,000, representing an increase of approximately 18.46% as compared with the revenue which amounted to approximately RMB784,263,000 for the year ended 31 December 2014. Business Review: Revenue For the year ended 31 December 2015, the revenue of the Group amounted to approximately RMB929,053,000, representing an increase of approximately 18.46% as compared with the revenue which amounted to approximately RMB784,263,000 for the year ended 31 December 2014. The increase in revenue was mainly attributable to the launching of new products and channel reform. The revenue generated from the second tier cities, Zhejiang and Jiangsu increased significantly. Second tier cities were those major markets of the Group for the year ended 31 December 2015, accounting for 35.37% (2014: 35.86%) of the Group’s sales. The revenue from bathroom master products increased from approximately RMB474,245,000 for the year ended 31 December 2014 to RMB554,618,000 for the year ended 31 December 2015, representing an increase of approximately RMB80,373,000 or approximately 16.95%. The revenue of bathroom master products accounted for approximately 59.70% and 60.47% of the Group’s total revenue for the years ended 31 December 2015 and 2014 respectively. At the same time, the revenue of bathroom roof products increased from approximately RMB273,325,000 for the year ended 31 December 2014 to approximately RMB330,231,000 for the year ended 31 December 2015, representing an increase of approximately RMB56,906,000 or approximately 20.82%. The revenue of bathroom roof products accounted for approximately 35.54% and 34.85% of the Group’s total revenue for the years ended 31 December 2015 and 2014 respectively. Costs of sales For the year ended 31 December 2015, the costs of sales of the Group amounted to approximately RMB476,938,000, and the costs of parts and components, direct labour and overhead represented approximately 91.49% and 8.51% of the total costs of sales respectively while for the year ended 31 December 2014, the costs of sales of the Group amounted to approximately RMB409,455,000, and the costs of parts and components, direct labour and overhead represented approximately 92.10% and 7.90% of the total costs of sales respectively. Other income Other income increased from approximately RMB28,787,000 for the year ended 31 December 2014 to approximately RMB44,600,000 for the year ended 31 December 2015. It was mainly contributed by the increase of dividend income received from available-for-sale investments. Selling and distribution expenses The selling and distribution expenses for the year ended 31 December 2015 amounted to approximately RMB132,077,000 (2014: RMB104,995,000). It mainly comprised advertising expenses of approximately RMB54,691,000 (2014: RMB34,537,000), sales promotion expenses of approximately RMB6,433,000 (2014: RMB2,574,000), salaries expenses for sales and marketing staff of approximately RMB26,186,000 (2014: RMB23,073,000), after sales services expenses of approximately RMB1,304,000 (2014: RMB1,802,000) and transportation expenses of approximately RMB16,998,000 (2014: RMB15,630,000). The selling and distribution expenses for the year ended 31 December 2015 increased by RMB27,082,000 as compared with that of the year ended 31 December 2014 was mainly due to the increase in advertising expenses. Administrative expenses The administrative expenses for the year ended 31 December 2015 amounted to approximately RMB46,504,000 (2014: RMB40,088,000). It mainly comprised salaries expenses of general and administrative staff of approximately RMB20,170,000 (2014: RMB16,865,000), depreciation of approximately RMB6,345,000 (2014: RMB5,734,000), professional fees of approximately RMB7,948,000 (2014: RMB4,987,000), and office expenses of approximately RMB2,957,000 (2014: RMB2,513,000). The administrative expenses for the year ended 31 December 2015 increased by RMB6,416,000 as compared with that of the year ended 31 December 2014 was mainly due to the increase in professional fees and incentive bonus paid to management. Other expenses Other expenses increased from approximately RMB36,128,000 for the year ended 31 December 2014 to approximately RMB45,121,000 for the year ended 31 December 2015 due to the increase in research and development costs of RMB1,674,000 and donation of RMB3,995,000. Prospects: In 2016, led by the management team drawn from younger generations, the Group will continue with the young-age oriented strategies for our human resources. In order to boost the influence of the AUPU brand, the Group carries on to develop products with intelligent, fashionable and digital features, and continuously improves the professional and operating capabilities of the sales agents. Eventually it will provide customers with one-stop solutions to the upper space of house. Channel Strategy The Group will push forward the establishment and transformation of its sales channels, and promote diversification of channel development. It will contribute more effort to recruiting sales agents in the regions where we have not developed yet, and support and train up potential agents. The channel strategy for bathroom roof products will still be based on the increase in number and size of specialty stores and their refurbishment. It will also focus on the sales making to property developers and strategic alliance with online interior decoration companies. The channel strategy for Bathroom Master products will emphasize on the e-commerce sales and interior decoration channels. It will also increase the number of retailers. Product Strategy Through accessory matching for product series, various installation methods, differentiation of channels and development of high-end products, the product mix was gradually enriched. In product innovation, the overall stylish look was highlighted and the design will cater more for the young customers’ aesthetic standards. Besides, AUPU products will pay more attention to the scene in which users situated, and to be user-friendly and intelligent. In the future AUPU will launch new products with air purification function to tackle the problems arising from the air pollution in China, and extend the integrated ceilings from the living room to the whole living space, creating the all-rounded intelligent ceiling system based on the entire room. Brand Strategy The Group will try to put resources to develop the ‘‘High input, High profit and High growth’’ model for its brand building. In order to build up a trendy and young fashioned brand image, the brand promotional contents and the selected channels catered more for the favour of the post-80s and post-90s generations. Through the new Internet media, SNS social networking platforms and the WeChat platform, AUPU will attract more young followers. In the future, the Group will also appoint an actor who meets the characteristic of AUPU products as the brand promoter. The sales services of AUPU products will be emphasized. Good services before sales, during sales and after sales will bring good public praise to AUPU brand and accelerate more sales in the future. Therefore, AUPU will invest to set up member service centers and a customer database to implement all-rounded and interactive sales process.

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