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貿發局調查:內地消費者較重視香港產品真確性和品牌信譽 @ 2025-08-08T Back Hot News
Keyword:香港 貿發局 內地消費者 品牌 產品 電商 好物節
Concept:內地電商市場 , 內地消費者網購調查
香港貿發局發表有關港商拓展內地電商零售市場的調查報告,結果反映香港產品普遍受內地網購消費者歡迎,78%受訪者在過去一年曾網購香港產品。內地消費者對香港品牌的信任度高,對產品有高度評價。
香港貿發局發表《港商深耕內地電商零售市場-消費者調查報告》顯示,78%內地消費者一年內曾經網購香港產品,當中以年輕消費者及高消費地區尤為熱衷。同時,內地消費者對香港品牌信任度高,對產品有高度評價,為港商開拓內地電商市場提供穩健基礎。
范婉兒說,內地消費者網購時最看重產品是否為「真品」,而非單純追求低價;其次則是「有信譽的商家」。這啟示港商可善用香港產品的優良品質,及香港品牌在內地的良好信譽等優勢,拓展內地電商市場。

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