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《輪動華泰》大行唱好泡瑪破頂 上日北水增持騰訊財經新聞Financial News @ 2025-08-08T00: Back Hot News
Keyword:泡泡瑪特
Concept:
8月1日-3日,由泡泡瑪特主辦的2025PTS北京國際潮流玩具展在國家會議中心舉辦,據追風交易台,摩根士丹利分析師在參觀北京潮玩展後維持泡泡瑪特「增持」評級,強調其平台價值被市場低估。分析師認為,投資者過度關注單一IP天花板,而忽略了公司背後的平台孵化能力這一核心長期投資價值。
泡泡瑪特股價走勢可能取決於公司能否將核心IP轉化為可持續的文化標志,該行認為公司可通過多元化的產品組合、規模化及創新商業模式,可構建穩健的中期前景,以抵消短期風險。該行指,知名IP如POKEMON及HELLOKITTY等,全球累計銷售額突破500至1500億美元,並持續增長。 泡泡瑪特快速擴張國際市場及全渠道發展,預計將推動2025年海外銷售占比超過50%。
摩根士丹利最新報告唱好泡泡瑪特前景,指觀察到公司產品需求強勁,平台價值或被低估。大摩預期,泡泡瑪特旗下IP和產品組合未來3至5年會更加多元化,維持「增持」評級,目標價365元。

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