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周大福珠寶未來一年推5至10個IP系列 吸引年輕客 @ 2025-07-14T Back Hot News
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【有線新聞】周大福珠寶計劃未來一年再推5至10個IP合作系列,吸引年輕客群。 這個在上海舉行的動漫游戲展是東亞地區規模最大的。
周大福先後與《黑神話:悟空》及近期大熱的Chiikawa(日本動漫角色吉伊卡哇)合作推出金飾系列產品。(資料圖片). (香港文匯報記者殷考玲、孔雯瓊)Z世代新...
早前舉行的2025匯豐未來財富峰會,環節之一「破解未來消費密碼」探討了嶄新消費趨勢帶來的經濟和社會變遷,新時代消費者崇尚「情感釋放」消費行為,...
匯豐日前舉行「未來財富峰會」,其中「破解未來消費密碼」討論消費趨勢環節上,周大福(1929)首席數碼官張宏光表示,今年是周大福珠寶96周年,...
周大福珠寶(01929)近年尋求品牌轉型,其中一項策略就是透過與《黑神話:悟空》和《吉伊卡哇CHIIKAWA》等多個人氣IP(知識產權)聯乘合作。
Z世代新消費風向帶動內地以國潮為代表的IP(知識產權)經濟崛起,香港零售業界亦積極捕捉IP經濟熱潮的商機,以期在低迷市道下走出一條新路。
Z世代新消費風向帶動內地以國潮為代表的IP(知識產權)經濟崛起,香港零售業界亦積極捕捉IP經濟熱潮的商機,以期在低迷市道下走出一條新路。

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