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招銀國際:內地雙十一電商GMV增速好於預期 @ 2024-11-13T Back Hot News
Keyword:雙十一 天貓 成交
Concept:天貓成交 , 雙十一電商
「雙十一」增三日銷售期 阿里天貓成交額超去年
今年的「雙十一」提前了十日舉行,接近一個月的時間(10月14日至11月11日),為史上最長。阿里巴巴旗下天貓成交總額強勁增長,購買用戶創新高,589個品牌成交額破億元(人民幣,下同),同刷新歷史紀錄,相當於按年增長46.5%。其中,蘋果、海爾(6690)、美的(300)、小米(1810)、耐克、五糧液等45個品牌成交額突破10億元。
內地「雙十一」購物節結束,當中阿里巴巴旗下的天貓,以及京東集團旗下電商平台,都宣布創下多項銷售紀錄。今年的「雙十一」提前了十日舉行,接近一個月的時間,是史上最長。天貓公布,今年雙十一成交總額強勁增長,購買用戶規模創新高,有589個品牌成交額破億,按年增長四成六,刷新歷史紀錄。京東公布,購物用戶按年增長逾兩成,京東采銷直播訂單量按年增長3.8倍,超過1.7萬個品牌成交額按年增長超過5倍,超過3萬個中小商家的成交額按年增長超過兩倍。

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