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K11兩商場新春期珠寶奢侈品銷售按年升80%|財經|商業電台 881903 @ 2024-02-16T00: Back Hot News
Keyword:新春 珠寶 生意
Concept:珠寶銷售 , 商場新春生意
旗下十五大商場生意理想,當中以衣履及金飾生意最受惠,過年裝身或送禮意欲推動銷情。尤其是新春假期後緊接情人節,令珠寶金飾更受捧,料生意額按年增20%。餐飲方面,除公司、團體復辦大型春茗宴飲活動外,不少市民樂於出外與家人、親友團拜、年初二外出享用開年飯,刺激食肆生意按年升至少15%。
她續指,新地商場舉辦多場迎新春倒數慶祝活動、旅客訪港禮遇、新春激筍推廣活動、大型年宵市集等,成功帶動市民消費意欲。總結新春黃金檔期(2月3日至13日共11天) 新地十五大商場人流較去年升20% , 生意額較去年升約15% 。當中以衣履及金飾生意最受惠,過年裝身或送禮意欲推動銷情。尤其是新春假期後緊接情人節,令珠寶金飾更受捧,料生意額按年增20%。餐飲方面,除公司、團體復辦大型春茗宴飲活動外,不少市民樂於出外與家人、親友團拜、年初二外出享用開年飯,以矜貴食材為噱頭的盆菜及特色賀年美食禮盒大賣,刺激食肆生意按年升至少15%。
新世界(0017)旗下商場K11 MUSEA於新春黃金檔(2月3日至2月13日)期間,珠寶鍾表及國際奢侈品牌銷售較去年新春假期增長80%。於今年1月至2月中旬,文化藝術精品類銷售額按年升逾40%。KLUB 11最高消費群組黑卡會員的銷售額則升近40%。

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