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花棉襖重塑冬日時尚性價比實用性受追捧 @ 2023-11-29T20: Back Hot News
Keyword:羽絨服 軍大衣
Concept:國產羽絨服賣
時值寒冬,「羽絨服」這一市場單品也成為備受關注的剛需單品,但羽絨服越賣越貴,似乎是近幾年冬天都不會缺席的話題,日前,「國產羽絨服賣到7000元」的熱搜再次引發消費者對「國產羽絨服漲價」「你能接受千元以上的國產羽絨服嗎」等話題的關注和熱議。
近日,在「波司登羽絨服均價升至1600元」的話題登上熱搜後,「國產羽絨服賣到7000元」的話題再次登上熱搜,中國消費者開始不再只討論波司登的羽絨服貴了。
就在網友們為「你能接受千元以上的國產羽絨服嗎」這一話題討論不休時,今年冬天,一批「整頓羽絨服市場」的大學生重新穿上花棉襖、軍大衣,屬實是「不是羽絨服買不起,而是平替款更有性價比」。
這一波軍大衣、花棉襖的熱度更像是一種復古風,一種表達。這個冬天,高價國產羽絨服一直爭議不斷,大家紛紛向萬元看齊,「國產羽絨服賣到7000元」登上熱搜。
近日,因“國產羽絨服賣到7000元”登上熱搜,羽絨服行業龍頭波司登備受關注,發現“波司登平均價格已升至1600元”後,廣大網友發出靈魂拷問,“波司登為何能賣千元以上?”
最近,「國產羽絨服賣到7000元」沖上微博熱搜第一。一家並不為大多數人所知的國產新服裝品牌,因為一款超高定價的羽絨服成功出圈。
近日,因「國產羽絨服賣到7000元」登上熱搜,羽絨服行業龍頭

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