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Netflix訂戶數量大幅上升,先前開始打擊密碼共享 @ 2023-06-12T08: Back Hot News
Keyword:共享 打擊
Concept:打擊密碼共享股價
NETFLIX 在采取行動,力圖減少用戶之間的密碼共享後,訂閱者數量出現上升,這可能是該措施有效運行的一個標志。
影音串流平台NETFLIX(網飛)自去年開始致力打擊「寄生帳號」,5月更將打擊范圍擴大到103個國家和地區,隨著開鍘力道增加,不少用戶喊「退訂」,網路上也瘋傳各種破解法;不過根據最新市場調查,在宣布禁止共享帳號政策後,平台新用戶數卻暴增,自宣布7天內,平均每天增加7.3萬名新用戶。
根據流媒體分析公司ANTENNA的新數據,NETFLIX (NFLX)等待已久的在美國打擊密碼共享的舉措,在推行之初就意外帶來了大批新訂戶。
美國各大串流媒體進入戰國時代,日益激烈的競爭和人們只能負擔一定訂閱費的現實,讓各家串流媒體平台開始進行整合調整,PRIME VIDEO、NETFLIX和APPLE TV PLUS等平台紛紛調高訂閱費用,其中NETFLIX尤其狠厲,率先打擊共享帳戶。好萊塢資深電影人穆曉澄表示,縱觀NETFLIX前世今生,渠道做內容,就是要掌握內容的獨家性,吸引用戶的利器始終是內容為王。

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