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Apple 擬增加收入來源 iPhone/iPad 畫面上出現更多廣告 @ 2022-08-24T12: Back Hot News
Keyword:廣告 蘋果
Concept:增加更多廣告
彭博新聞記者MARK GURMAN日前透露蘋果將在旗下APP增加更多廣告欄位,藉此提高廣告內容曝光營收之後,稍早更透露IPHONE上的APPLE MAPS服務,最快會在明年增加廣告內容。
預計,這改變將可令 APPLE 廣告業務有雙位百份比的增長,現時該業務收入每年達 40 億美元。除了 APP STORE 及 APPLE MAPS 外估計 PODSCAST、NEWS、BOOK 等蘋果應用未來也會有不同形式的廣告相繼出現。而現時的 APP STORE 廣告,估計會增加更多曝光位置。
OMDIA首席分析師馬修·貝利(MATTHEW BAILEY)估計,到2027年,新廣告可能會每年為蘋果帶來額外10億美元收入。初步假設是,新廣告可能會使蘋果提供的廣告印象數量增加兩倍。

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