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Netflix 執行長預測傳統電視將在未來5 到10 年被淘汰 @ 2022-07-22T00: Back Hot News
Keyword:訂戶 用戶 於預期 戶流失
Concept:用戶流失
NETFLIX首季錄得逾10年來首次訂戶季度流失,當時預料由於用戶共享密碼、市場激烈競爭及經濟放緩等,第二季將失200萬訂戶。第二季度期間,NEFLIX全球付費訂戶由首季的2.216億,降至2.207億。按地區劃分,NETFLIX的最大市場(美國與加拿大)訂戶人數大跌約130萬,第二大市場(歐洲、中東與非洲)亦大減約77萬名訂戶。不過,受惠於亞太地區訂戶人數延續上季升勢大增約108萬,拉丁美洲亦止跌微升約1萬,訂戶流失數量終少於預期。

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