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俄麥當勞轉手叫Vkusno & tochka今日開張巨無霸變Grandee(多圖) | am730 @ 2022-06-13T08: Back Hot News
Keyword:麥當勞
Concept:薯條漢堡 , 俄羅斯麥當勞改名
麥當勞退出俄羅斯市場時的新聞就指出,麥當勞仍將保有商標,新東家不能再使用麥當勞的名稱、金色拱門(GOLDEN ARCHES)標志、品牌和菜單。報道則指出,戈佛接手之後,位於俄羅斯的前麥當勞餐廳新標志會以「一個漢堡與兩根薯條」作為特征。
俄羅斯麥當勞新品牌標志,是一個象征「漢堡包」的橙色圓形,以及兩條黃色炸薯條。綠色背景是象征顧客多年來習慣的產品及服務質素。-路透社-

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