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俄羅斯自創可口可樂!標榜「神還原」經典味道 包裝也超像 @ 2022-05-22T08: Back Hot News
Keyword:可口可樂 俄羅斯
Concept:山寨可口可樂 , 俄企推出高仿
俄羅斯入侵烏克蘭,可口可樂加入國際制裁,撤出俄國市場,意味俄羅斯人再飲不到這經典口味的汽水。為慰藉民眾的心靈及滿足市場需求,當地企業推出山寨版可口可樂
俄國入侵烏克蘭後,許多國際品牌紛紛退出市場,俄國民眾幾乎再也喝不到可口可樂(COCA-COLA)、芬達(FANTA)及雪碧(SPRITE),但俄國飲料制造商「奧恰科沃」(OCHAKOVO)本周推出一系列新汽水,分別為COOLCOLA、FANCY及STREET,不僅標榜還原經典味道,就連包裝設計都非常相似,宛如西方汽水品牌的俄版替代品。
自可口可樂、芬達及雪碧宣布撤離俄羅斯業務後,俄國本地廠商OCHAKOVO便宣布推出一系列軟性飲料,以作為上述國際大廠的替代品。
報道稱,自可口可樂宣布暫停銷售後,俄羅斯貨架上鮮少出現可口可樂、芬達、雪碧三種飲料,雖然也可以在一些商店買到可樂,但俄烏沖突後,它的價格飆升了近200%。

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