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郭少明有信心莎莎今年同店銷售單位數增 @ 2014-06-26T20: Back Hot News
Keyword:莎莎
Concept:全年同店銷售 , 港澳銷售增長按年
他表示,全年港澳的同店銷售增長一定好過首季表現,因未來三季基數較低,相信全年港澳
《經濟通通訊社26日專訊》莎莎國際(00178)公布今年3月底止全年業績,預期本財年充滿挑戰,到訪香港、澳門的內地旅客以往極高增長的勢頭已經放緩,昔日旅客流量的升勢現時變得較為反覆,內地旅客的消費力亦有所下降。
莎莎:去年港澳市場零售銷售額增長16.7%,同店銷售增13%
公司全年盈利大倒退逾30%,集團毛利率則按年下跌3個百分點至51%。潘迪生昨解釋指,主要由於毛利率下跌所致,去年營業額按年增長5.5%至43.53億元,以及同店銷售亦有所上升。年內,公司銷售占比有改變。當中毛利率較高的時裝及配飾的占比按年由59%降至53%,毛利率較低的鍾表及珠寶占比按年21%升至27%。
「莎莎管理層4月底會見投資界時,仍以今年同店增長可達至少8%為目標,並計劃在新界鐵路沿線開店,以吸納更多DAY-TRIPPERS(不過夜旅客)。」該分析員表示,如今政府已透露有減少自由行的意圖,尤其可能會從限制「一簽多行」方面入手,剛好打擊莎莎計劃拓展的客源。莎莎將於本月中公布全年業績,市場預料公司屆時會調整今年的業務目標。

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