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國美冀增電商銷售比重 @ 2014-06-11T16: Back Hot News
Keyword:國美
Concept:今年毛利率 , 2017年收
方巍續指,國美旗下電商業務受關注,管理層對此有信心,線上線下融合工作已完成,希望今年收入占比可由去年5%升至10%,毛利率逾8%,冀明年可達收支平衡。
5月伊始,國美在線網站全面改版。5月28日,國美在線發起了「決戰32天」的電商大促銷。國美在線這次促銷的目標直指京東。
值得注意的是,此次國美高層強調「自身的電商平台是最重要的發展方向」。「國美在線已經實現采購與物流的融合。有些展示面積不足的中小門店,已經將客戶目標指向網上,顧客可以通過門店取貨。」王俊洲說。國美財務官方巍亦表示,國美線上業務初見成效,以家電零售為主的國美在線,今年一季度交易額提升40%,毛利從2012年的2.7%、2013年的6.1%提升至目前的7.2%,國美下一步目標是突破8%。

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