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移動廣告:谷歌之砒霜FACEBOOK之良藥 @ 2013-07-27T14: Back Hot News
Keyword:金沙中國
Concept:
美國熱股:FACEBOOK第二季移動廣告業務營收增幅遠超預估,股價盤前飆升
最近同業FACEBOOK公第二季業績及移動廣告增長強勁,令股價大漲近三成,帶動騰訊(0700)一度升穿350元創新高,收報347.4元,升3.89%,是表現最佳藍籌股,爆升原因主要是工信部開口撐微信,指其快速增長拉高移動互聯網流量。
環球科網股近日公布業績相繼「報捷」。隨智能手機應用普及,移動收入成主要增長引擎,全球大型社交媒體FACEBOOK(臉書)公布第二季業績扭虧為盈,上季獲利3.33億美元(約25.97億港元)。FACEBOOK上季在撇除特殊項目後,每股盈利19美仙,高出市場原預期36%,公司的移動廣告收入更增長41%。而FACEBOOK管理層指,上移動用戶數量增加51%至8.19億戶,令總用戶人數達11.5億戶,並估計移動廣告收入比重不久將會超過一半。該股在收市後交易時段抽升逾16%,報26.51美元,股價較去年9月的上市最低位17.55美元至今累計反彈五成。
該公司表示,第二季移動廣告業務收入占廣告業務總收入的約41%,高於第一季的30%。

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