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匹克去年淨利大幅下滑逾六成門店規模首度收縮 @ 2013-03-12T10: Back Hot News
Keyword:匹克
Concept:庫存毛利率 , 匹克2012年
財報顯示,去年一年匹克營業額減少37.5%至29億人民幣,淨利潤降60.1%至3.1億元。匹克表示,2012年整個體育用品行業的庫存調整及疲弱的經濟狀況對體育用品的需求造成了負面影響。2012年產品毛利率的下降,營銷部門員工成本增加,銷售及分銷費用占營業額比重上升,營收和淨利潤因此受到影響。
行業庫存情況未見好轉,匹克表示,去年第四季同店銷售按年持平,但透露存貨渠道出現好轉。建銀國際預計,匹克分銷商最快於今年底前回補庫存。雖然銷售可能於今年見底,但估計毛利率仍會向下。

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