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華潤雪花53.84億喝下金威啤酒 @ 2013-02-06T07: Back Hot News
Keyword:金威
Concept:雪花啤酒54億人 , 華創66億購金威業務
華創收購金威拓展內地啤酒版圖。左二為華創主席陳朗及金威主席黃小峰(右二)。
主席陳朗於記者會表示,現今雪花啤酒在內地市場份額為22%,金威市占率逾2%,鑒於金威啤酒的主流大眾消費定位,華創將繼續保留金威品牌,且在其主要戰略策略方面不會做出重大調整,並希望籍此提高其整體市場份額。
昨晚,華潤創業(00291.HK)和金威啤酒(00124.HK)發布公告稱,華潤雪花已於2月5日後與金威啤酒達成協議,以53.84億元的代價收購金威啤酒的啤酒生產、分銷和銷售業務,包括7家啤酒釀造廠資產及債務。預計交易將於9月5日前完成。目前,金威啤酒的綜合啤酒生產能力達到145萬噸。

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