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安踏體育二零一三年第一季度訂貨會表現及二零一二年上半年同店銷售增 @ 2012-08-06T16: Back Hot News
Keyword:安踏
Concept:2011年中期 , 安踏體育明年首季訂單
資深會計師程泛給記者算了一筆賬。如果按照往屆贊助數字分析,安踏體育這次的贊助級別至少在6億元上下。「根據安踏體育公開披露的財報,2011年中期奧運廣告及宣傳費率上升至12.6%;2012年,進一步升至14%。那麼,如果按照2011年營業額89億元來計算,包括奧運在內的體育營銷費用應該超過12億元。」程泛說。

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