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諾基亞Q2淨損 擴大至14億歐元 @ 2012-07-20T08: Back Hot News
Keyword:諾基亞
Concept:
蘭手機制造商諾基亞公司(NOKIA CORP., NOK)周四發布的業績顯示,在蘋果公司(APPLES INC., AAPL)、三星電子(SAMSUNG ELECTRONICS, 005930.SE)等競爭對手的強力沖擊下,諾基亞新推出的LUMIA系列手機的發貨量沒能彌補老款手機銷量的下滑,因此第二財政季度公司的巨額虧損繼續擴大。
來自多家權重公司的利好財報為大盤提供了支撐。芬蘭手機制造商諾基亞(NOK)股價飆升12%,雖然財報顯示該公司第二季虧損擴大,營收下降19%,但首席執行官史蒂芬-艾洛普(STEPHEN ELOP)表示,WINDOWS PHONE 8的推出「將對LUMIA構成重大利好。」
這一切的關鍵就在於智慧型手機的崛起,徹底改變了市場的生態,諾基亞在高階市場無法跟上蘋果甚至三星的腳步,在中低階市場又被中國的中興、華為蠶食鯨吞;而去年與微軟合作推出的WP7智慧型手機,卻又雷聲大雨點小,無法挽回頹勢,不僅財報連四季虧損,近來更宣布第五度大舉裁員,人數達一萬人之多。

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