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Public company info - Hosa International Ltd. , 02200.HK
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Hosa International Ltd., 02200.HK - Company Profile
Chairman Shi Hongliu
Share Issued (share) 1,667,000,000
Par Currency Hong Kong Dollar
Par Value 0.01
Industry Apparel
Corporate Profile Business Summary: The principal activities of the Group are design, manufacture and wholesale of swimwear and fitness wear. Performance for the year: The Group’s revenue for 2017 amounted to RMB1,198.8 million (2016: RMB1,103.5 million), representing an increase of 8.6% as compared with the same period of last year. The profit for the year attributable to the shareholders of the Group amounted to RMB246.5 million (2016: RMB268.8 million), representing a decrease of 8.3% as compared with the same period of last year. Business Review (a) Products Currently, the Group’s sports and health products and equipment are indoor sportswear, including fitness wear and swimwear. In 2017, with the emphasis on sports and fitness, the Group developed new products which met the professional needs of sports so as to optimise its product structure. As of 31 December 2017, the Group’s fitness wear and swimwear achieved sales revenue of RMB432.9 million and RMB582.2 million (2016: RMB540.4 million and RMB563.1 million respectively), representing a decrease of 19.9% and an increase of 3.4% respectively as compared to the same period last year. (b) Branding In order to meet the multi-faceted demand from sports and health communities, the Group currently possesses two brands of products, namely Hosa and Water Cube. In 2017, the Group continued putting more effort on the promotion of Hosa as a brand in professional competitions and activities. As a title sponsor of the FINA Marathon Swimming World Cup and Diving Series and being the global partner of FINA, the Group sponsored, including but not limited to, the Marathon Swimming World Cup and the diving tournament of FINA World Cup. The Group also continued the promotion of and develop the independent sale channels for Water Cube brand apparel, and by leveraging its brand influence, high professional standard and price-performance ratio, the Group continued to expand sales in the mass swimwear market. As of 31 December 2017, the Hosa brand revenue amounted to RMB876.5 million (2016: RMB963.2 million), representing a decrease of 9.0% as compared with the same period in 2016, while the Water Cube brand apparel’s revenue amounted to RMB138.7 million (2016: RMB140.3 million), representing a decrease of 1.1% as compared with the same period in 2016. (c) Channels and Sales Outlets In 2017, the Group strengthened the existing offline retail outlets. At the same time, the Group improved the cooperation model with distributors by giving distributors a higher level of flexibility in marketing activities to respond to market changes in a more rapid manner. In addition, the Group will actively promote “Hosa new retail” to integrate online and offline resources and sufficiently explore opportunities for “Internet+”. (d) Marketing and Consumer Relations Focusing on promoting the lifestyle as being natural, joyful and healthy through the participation in sports, the Group continued to carry out accurate and effective brand promotion and marketing campaigns which focused on its target customers, and brought about delightful and pleasant experience in sports and health to its consumers. In 2017, other than the continuous promotion and development of national fitness, the Group also actively sponsored adolescents swimming competitions to nurture talented sports players and athletes for the country, while fulfilling its social responsibilities by enhancing the physical health and health awareness of adolescents and improving the health of national citizens. In 2017, the Group continuously focused on sports health market. The Group used professional contests and activities as principal marketing promotion strategy to create the advantage in differentiation in its brand identity. The Company continuously sponsored fitness, aerobics and beauty contest, and devoted more efforts in the sponsorships of professional swimming competitions, including title sponsored the National Sports Academy Swimming Championships, the National Swimming Championships, the Adolescents Swimming Championships in various provinces and cities, titled sponsorships for Youth Diving Championships and other sports programs. The Group totally sponsored nearly a hundred of professional competitions and title sponsored nearly ten provincial swimming teams and swimming contests of certain provinces. Meanwhile, the Group had indepth cooperation with Fédération Internationale de Natation Association (“FINA”). The group title sponsored the FINA 10 km Marathon Swimming World Cup and sponsored Diving Series. The Group is the sole strategic partner with FINA for launch of its celebration activities for the Annual Awards Ceremony and title sponsored the “Hosa Global Swimming and Urban Tourism Development Summit Forum”, which promoted the popularization and development of China’s national fitness. The above promotional events received relatively satisfactory response in the market, and the brand influence and professional status of Hosa were also effectively promoted. (e) Product Research and Development Equipped with nearly 20 years of experience in indoor sportswear research and development, rich professional knowledge and technological build-up, the Group has established a seasoned research and development team for indoor sports apparel that is familiar with the demand of indoor sportswear in China’s consumer market. The Group has created a globalized and professional research and development system formed by domestic and foreign professional cooperating institutions including Hosa International Beijing Design Centre, Hosa International Fujian Technology Centre, French Design Studio, function and prototype expert team from Japan as well as The Asian Fitness Academy, which enabled the Group to continuously enhance its competitive strengths in terms of the professional design, fashion design, functional development and technology of indoor sportswear and thus maintained the market competitive edge of the Group’s products. In addition, Hosa obtained the certification for competition swimwear of FINA, in which Hosa is the only enterprise obtained such certification in the PRC up to now. Prospects: In recent years, PRC State Council of several opinions regarding the sports and health industry. In particular, the 19th Communist Party of China National Congress has upgraded the national fitness program into a national strategy. This provides a major development opportunity for the development of the health service industry and sports service industry. The plan stated that, by 2020, the number of people who do exercises once or more a week will reach 700 million, the number of people who frequently do exercises will reach 435 million, and the total scale of sports consumption will reach RMB1.5 trillion. National fitness will form a new focal point for economic growth. Meanwhile, with the rise in Internet popularization rate in China and changes in consumption habits, the Group will focus on the promotion of the following tasks in year 2017: 1. to continue to promote “Hosa new retail”, including implementation of integration of online and offline sales, establishment of brand new online to offline function, improvement in consumption experience of customers through ordering products via mobile applications and providing mobile payment service at our offline stores as well as other services; 2. to continue to broaden sports and health products mix, integrate sports and health products and services to explore new business growth drivers based on users’ requirements; 3. to continue to promote cooperation by titled sponsorship for various sports and health events, and enhance the professionalism and reputation of the brand. 4. deepen the expansion of professional and group purchase channels and improve the coverage of sales channels In recent years, the Group has been under transformation and upgrade, which in turn had a certain impact on the results indicators. However, the Group believes that with its efforts in the promotion of its new retail business, the implementation of membership system, and further optimisation of the strategic layout of sports and health ecosphere, which will sharpen its competitive edge in the sports and health sector and build up its competitiveness in long term, in turn expanding the room for future development in effective manner and creating greater value for and returns to customers and shareholders.

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