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Public company info - Kidsland International Holdings Limited , 02122.HK
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Kidsland International Holdings Limited, 02122.HK - Company Profile
Chairman Lee Ching Yiu
Share Issued (share) 800,000,000
Par Currency Hong Kong Dollar
Par Value 0.01
Industry Toys
Corporate Profile Business Summary: The Group is principally engaged in trading and sale of toys and infant products. Performance for the year: the Group recorded a 3.6% increase in revenue from approximately RMB1,650.1 million in 2018 to approximately RMB1,710.0 million in 2019. Gross profit for the year was approximately RMB678.8 million with gross profit margin decreasing from 42.6% in 2018 to 39.7% in 2019. The gross profit margin before special inventory provision (the “adjusted gross profit margin” ) for Mainland China (“Mainland”) is 41.9% (2018: 42.8%). Adjusted EBITDA for the year was approximately RMB17.7 million (2018: an adjusted EBITDA loss RMB3.8 million). Loss for the year decreased from approximately RMB84.6 million in 2018 to approximately RMB79.5 million in 2019. Adjusted loss for the year was approximately RMB20.5 million (2018: Adjusted loss RMB47.5 million). Adjusted loss margin compressed to 1.2% in 2019 from 2.9% in 2018. Business Review For 2019, the revenue of the Group increased by 3.6% from approximately RMB1,650.1 million for 2018 to approximately RMB1,710.0 million for 2019. Self-operated Retail Channels The self-operated retail channels recorded an increase in revenue of 0.1% to RMB1,222.6 million in 2019. Revenue from the group's online stores increased by 8.9% to approximately RMB91.2 million. the group's retail stores revenue increased by 6.2% to approximately RMB656.6 million by increasing store productivity. The revenue from the group's consignment counters, however, decreased by 8.6% to approximately RMB474.9 million. Wholesale Channels For 2019, the revenue contributed by wholesale channels increased by 13.7% from approximately RMB428.7 million for 2018 to approximately RMB487.4 million, representing 28.5% of total revenue in 2019 compared to 26.0% in prior year. Despite the fact that the number of distributors has decreased from 931 in 2018 to 697 in 2019, the revenue from distributors has increased from approximately RMB322.5 million in 2018 to approximately RMB378.9 million in 2019. The increase is mainly due to the strong growth from certain category leading brands the group carry. The Group’s online key accounts recorded revenue growth of approximately RMB10.4 million, representing a 14.3% increase from the prior year. Combining revenue from online key accounts and online stores, the group's total revenue through e-commerce totaled approximately RMB174.3 million, or 10.2% of The Group’s total revenue in 2019 (2018: 9.5%). Prospects: The Group is marching into the group's 20th anniversary in 2021. the group has seen the ups and downs in the market. the group has experienced the turbulence during SARS back in 2003. The experience and insight gained throughout the group's corporate history give the group confidence and foresight that the group can grow stronger and better, coming out of the current storm. All the pressure the group sustain can only give the group more motivation and focus to accelerate the group's change. To put belief into action, the group is now preparing to open the group's fifth Lego Certified Store in Hong Kong and other exciting projects to move ourselves up and forward. the group would continue to upgrade the group's retail and omni channel experience offered to customers and be more targeted and systematic in expanding the group's wholesale network. the group is finalising the group's new corporate brand platform and store image. The new corporate logo adopted today is a cornerstone of the exercise. the group will execute an array of strategies that refresh and re-engerise the group's kidsland brand awareness and presence. Digitalization of the group's whole organisation and customer journey, endto-end, is also an increasingly important driving force in spearheading the group's transformation. All of these directions would be supported by the group's continuous prudent financial management, with a laser focus on cashflow, inventory and profitability management. With the outbreak of COVID-19, the group is adjusting the group's strategic priority and crafting the group's execution plan to reflect the impact from this pandemic on the market.

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