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Public company info - China Huiyuan Juice Group Ltd. , 01886.HK
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China Huiyuan Juice Group Ltd., 01886.HK - Company Profile
Chairman JU Xinyan
Share Issued (share) 2,672,000,000
Par Currency U.S. Dollar
Par Value 1.0E-5
Industry Soft Drinks
Corporate Profile Business Summary: The Group is primarily engaged in the manufacturing and sales of juice products, fruit juice concentrates and purees. Performance for the year: Revenue of the Group’s products increased by 1.0% from RMB5,682.3 million in 2015 to RMB5,741.4 million in 2016. The profit attributable to the equity holders of the Company for 2016 was RMB13.3 million, compared to a loss of RMB228.8 million in 2015. The adjusted profit attributable to the equity holders of the Company for 2016 was RMB289.7 million, compared to RMB211.8 million recorded for 2015. Business Review: Market and Product: The Company has been focusing on the fruit and vegetable juice industry since its establishment, and had always been a leading brand of China’s juice industry. According to Nielsen Marketing Research in China, in terms of sales amount, the market shares of 100% juices and nectars of the Company were 53.4% and 38.3%, respectively, being top in market shares for ten consecutive Years. In order to consolidate its leading position in the 100% juice and nectar market, the Company introduced an ambient NFC product “鮮果原汁” and a 100% juice product “Fruit Planet” during the year. Other than this, the Company also continued to introduce new products with differentiated flavors, such as “維+” vitamin drink, “樂碱” natural soda water and “藏淨泉” natural mineral water, to accommodate the rapid changing demand of the consumers and the consumption trend in pursuit of healthy, nutritious and convenient products. Chain of Distribution and Supply: In 2016, the Group’s sales system included distributors, sales offices and direct-operated branches. In addition, there were special channels such as e-commerce, airline, fruit processing and key accounts. Offline channels operated mainly by distributors covered over 90% of prefecture-level cities and over 50% of county-level cities, number of sales points reached approximately 3 million. In 2016, e-commerce channels grew rapidly and recorded more than 30% growth in sales as compared with the same period of last year. Prospects: Looking ahead to 2017, the trend of consumption premiumisation in China is increasingly significant. As the “post-80s” has become the largest group of consumers, their unique consumption habits stimulate the growth of the demand for safe, healthy and instant juice in the Chinese market. Higher juice content and higher average retail price will continue to be the trend in juice consumption. The proportion of pure juice will keep growing in the sales of juice industry. Currently, the performance of juice drinks with the largest proportion in the sales of juice industry remains weak, thus 2017 will be a flat year in term of overall sales of the juice market. Under such circumstances, the Company will further implement and upgrade its strategies in order to accommodate the rapid and healthy development of the consumption market in China. Firstly, we will remain focused on our core business, consolidate our leading position in the 100% juice market, pioneer consumption trend in the industry by actively expanding innovative products and interact with consumers. Secondly, we will enhance lean production through professional and informational management and control to guarantee product quality. Thirdly, we will broaden sales network through various channels, enter into international business cooperation in all aspects, and upgrade marketing campaigns with the use of Internet+. Finally, we will proactively carry out our social responsibility, serving the consumers and the society while increasing our brand’s recognition. In the coming year, the Company will maximize our corporate value and bring about stable and long-term returns to our shareholders.

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