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Public company info - China Parenting Network Holdings Ltd. , 01736.HK
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China Parenting Network Holdings Ltd., 01736.HK - Company Profile
Chairman Zhang Lake Mozi
Share Issued (share) 1,026,000,000
Par Currency Hong Kong Dollar
Par Value 0.01
Industry E-Commerce & Internet Services
Corporate Profile Business Summary: The Group is principally engaged in (i) the provision of marketing and promotional services through the Group’s platform, including CI Web, mobile CI Web, Mobile Application Software (“APPs”) and IPTV APPs; and (ii) e-commerce business in China. Performance for the year: The Group’s revenue for the year ended 31 December 2019 was approximately RMB94.3 million, representing a decrease of approximately 14.1% over approximately RMB109.7 million for the year ended 31 December 2018 . The Group’s gross profit for the year ended 31 December 2019 was approximately RMB46.9 million, representing a decrease of approximately 39.9% over approximately RMB78.0 million for the year ended 31 December 2018. Earnings per share reduced by approximately 104.4% from approximately RMB0.0294 in 2018 to loss per share of RMB0.0013 in 2019. Business Review: The online mother-child industry is at a stage of decline in growth, with rising cost of mobile traffic migration, traffic decrease, and reducing customers’ brand loyalty. During the year, the Group transformed and upgraded itself from a single mother-child portal into a comprehensive ecosystem platform composed of its own traffic pool, content matrix, fullscenario-based matrix, information and technology platform, and continuously extended its service area, covering fullscenario-based business such as maternity, health, education, new retail, parent-child travel, etc., assisting enterprise new growth with full-platform service. We expanded our development strategy continuously, adapted to and promoted the evolution of mother-child industry, and strived to provide better services to mother-child population consistently. Create a full-scenario-based traffic layout and WeChat Mini Program opens traffic entrance The layout of the full-scenario-based ecosystem has become the general trend. Against the background of slowing down of new traffic, the absorbing capacity of mini programs has become more prominent. We have completed the upgrade of the WeChat Mini Program layout on the basis of thoroughly understanding user needs. The core user app “Mother Zone” has “Mother Zone VIP” layout, and “Maternity Reminder” has completed its layout of “Pregnancy Reminder”, “Babytime Little Moment (Babytime Time 小時光)”, and “Mother New Knowledge (媽媽新知)”. We use the mini program ecosystem to access different groups of mother-child content users of different channels and different structures, producing high-quality content and professional services to mother-child users, and gradually establishing an all-rounded health services ecosystem. Satisfying profit in the small-town and rural markets stimulate the reshaping of offline scenario retail consumption Based on the needs of users, the Group has opened up online and offline channels to create segmented service scenarios. In-depth layout on areas such as new mother-child retail, early education and medical care will be arranged. We will be devoted in providing diversified mother-child living services for the mother-child populations in the third and fourth-tier cities. During the year, we used online content and offline ecosystem layout as triggering point, and operated new maternal and child retail with online and offline efforts. We have established an online content matrix, enhancing user conversion rate and loyalty by community marketing through online parenting life sharing, parenting tools, and breeding knowledge. We used the online user big data collected as guidance to the offline store ecosystem layout and established multiple consumption scenarios to create a new parenting lifestyle and seek consumption recognition. By creating systems such as smart marketing, we can provide more professional services for maternal and child stores, reducing the customer acquisition and operating costs of those stores. Meanwhile, with this near-field retail service structure, it will open access to more partner resources. We can rely on offline retail scenarios to achieve data-driven environment, producing more business capabilities. Covering mother-child consumption scenarios and assisting chain marketing for brands CI Web helps brands reach young family user groups. During the year, we assisted the brands to complete the closed loop of the private domain traffic pool, and continued to optimize in the transformation of content and products, so as to create a positive circulation with high conversion, high reputation and high repurchase that is most suitable for enterprises. During the year, we cooperated with e-commerce platforms to build a year grass IP, jointly constructed contents with large scale e-commerce operators, achieving a chain cover on the consumers’ decisions, and effectively improve consumer conversion. Leveraging on the most popular parenting column and popular sections of CI Web to establish new products image and reputation, the brands worked together to create a full channel marketing chain, forming a closed loop of users, contents, scenarios and sales. Post-95s mothers group appears and innovative content matrix helping the youths Post-95 mothers tend to obtain information through fragmented daily news. CI Web continued to subdivide its content system and optimize the content ecosystem into five types of innovative sections: authoritative scientific knowledge, panentertainment dry goods knowledge, experienced grassing content, high-frequency interactive reputation, and in-depth integrated contents, which are shown by multiple ways of graphic, live broadcast, short video, audio and H5 animation, helping post-95s mothers to access mother-child content through multi-dimensional channels to form their own parenting ideas. The Company created innovative form of content expression, and diversified the development of live content and other models. During the year, we launched multiple sections and created a brand new IP, highlighting different parenting concepts from a new perspective, and become the driving force behind the growth of our quality content subscriptions. In 2019, the BABYFACE big data platform provided a more accurate guidance on our content and event operations with more detailed user data, enabling a comprehensive improvement in the content quality and user activity . Prospects: Different brands adopt C2M reverse customization to strengthen the core competitiveness of their products, introduce high-quality products that meet consumers’ diversified and personalized needs. Models such as product C2M underwriting customization and smart supply chain have formed the trend. CI Web will classify and rationalize the user’s main contact point to create a structured user operation system to achieve user global reach and help brands maximize user value. The bottom technology structure will be taken as a breakthrough, to initiate the trend in the industry, and assist the digital transformation of mother-child industry. Taking advantage of the mother-child data asset management, unified precipitation and smart application of our data assets can be achieved, helping brands to launch precisely and cost-effectively with more refined data analysis. The beginning of 2020 marks the outbreak of the “novel coronavirus pneumonia” epidemic. Meanwhile, CI Web united numerous enterprises in the mother-child industry to donate supplies for baby and children to designated hospitals for treating children infected by novel coronavirus, such as Wuhan Children’s Hospital. To give a helping hand, peer-to-peer communication between CI Web and these hospitals made the whole donation process transparent and standardised to help children patients to be comforted and accompanied during quarantine. Meanwhile, CI Web actively implemented its corporate social responsibility through multiple channels. The whole platform helps mother-child family to prevent the epidemic. “Pregnancy Reminder” APP of the CI Web organized and invited a number of doctors and experts to conduct free online Q & A on fighting against virus to provide pregnant mothers and baby mothers with disease control knowledge in a timely manner. “Mother Zone” APP created the theme of epidemic prevention and worry-free room, interacted with users and put an end to rumors. Based on the full-platform business operation and user data survey, CI Web published the “Report on the life of mother and child under the “novel coronavirus pneumonia” epidemic (《「新冠肺炎」 疫情下的母嬰生活現狀報告》 )”. The purpose of this report is to analyze the behavior of the mother-child group under the epidemic, to provide a reference for the market to formulate responsive strategies and adjustment initiatives, so as to actively respond to the challenge of the epidemic, work together in the current stage of prevention and control of the epidemic and moving forward of the economy to overcome difficulties ahead. All the above also enhanced users’ awareness and brand recognition of the Group, improving the influence of our brand.

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