Share This

Public company info - Ruicheng (China) Media Group Limited , 01640.HK
Input the stock code or the company name     Search  
 
 Profile   Information   Data   Financial Ratios   Profit Loss   Cash Flow   Balance   Earnings   Dividend 

Ruicheng (China) Media Group Limited, 01640.HK - Company Profile
Chairman Li Na
Share Issued (share) 400,000,000
Par Currency Hong Kong Dollar
Par Value 0.01
Industry Advertising
Corporate Profile Business Summary: Founded in 2003, the group is an established advertising service provider in the PRC, primarily focusing on TV advertising services. Performance for the year: For the Reporting Period, the Group recorded revenue of approximately RMB845.8 million, representing an increase of 8.0% from approximately RMB783.4 million for the year ended 31 December 2018. For the Reporting Period, the profit and total comprehensive income attributable to the owners of The group’s Company was approximately RMB36.3 million, representing a decrease of approximately 21.4% from approximately RMB46.1 million last year. the profit attributable to the owners of The group’s Company was approximately RMB55.2 million (2018: approximately RMB50.3 million), representing a year-on-year increase of approximately 9.8%. Business Review TV advertising services Riding on The group’s strong customer base, The group are able to establish a strong presence in the TV advertising media services industry through maintaining long-standing relationships with The group’s major TV station suppliers which are first-tier provincial satellite TV stations such as leading provincial satellite TV stations in Hunan, Shanghai, Zhejiang and Jiangsu. These long-established relationships give us competitive edge in securing valuable TV advertising resources such as TV advertising time slots during prime time and the rights to implant soft-sell advertisements in variety shows or TV series with high viewership and demand in renowned TV stations. Furthermore, due to The group’s long-standing relationships with these provincial satellite TV stations, The group are able to consolidate TV advertising resources available and allow The group’s customers access to a broad range of TV advertising resources from different TV stations. During the Reporting Period, the Group continuously improved its customer development and service capabilities in the TV advertising business while enhancing its competitiveness through the optimisation on the media resource portfolio and attracting advertising placements from brand customers through customised advertising strategies and scientific comprehensive services. During the Reporting Period, the Group provided TV advertising media services such as advertising placements of brands or products, implantation design of advertisements to customers, including a well-known domestic brand beverage seller and a large domestic telecommunications service provider, respectively, which gained recognition from various well-known customers. In terms of content marketing business, the Group continued to actively improve its creative design and communication capability to complete content marketing planning as well as implantation of creative design and implement action plans for various customers, so as to enhance customers’ brand value by content integration. During the Reporting Period, the Group successively provided services to major advertiser customers, including a leading home appliances manufacturer in the China with its headquarter located in Qingdao and a leading kitchen appliances manufacturer with its headquarter located in Ningbo, involving project cooperation, namely the cooperation between a leading home appliances manufacturer in the PRC (headquartered in Qingdao) and Shenzhen Satellite TV on a knowledge speech program on celebrating new year’s eve and a popular science knowledge conference, the cooperation between a leading kitchen appliances manufacturer advertiser with its headquarter located in Ningbo and a leading provincial satellite TV station in Hunan on a observational reality show of a group of celebrities running an inn, and the cooperation between a leading kitchen appliances manufacturer advertiser with its headquarter located in Ningbo and a provincial satellite TV station in Shanghai on a talent variety program, a comedy reality competition program and a large-scale home redevelopment program. Online advertising services Leveraging on the online advertising services, the Group has gradually established and will continue to expand its extensive supplier network and the operators of China’s major online platforms to gain more popular online advertising sources. The Group continued to improve the internet integrated service capacity and provide customers with one-stop online marketing solutions through technologies of big data and precision placement. During the Reporting Period, the Group successively provided services to customers, including several large online mobile games in China. During the cooperation period, each brand has a better conversion rate in the placement on online media, which secured the sustainability of advertising placements. The Group has gained high recognition and praises from customers. Outdoor advertising services The Group seized the business opportunity for the stable growth in the outdoor advertising media services market and continued to strengthen the market expansion in the field of advertising placements, such as buildings and subway TV. Levering on The group’s experience in providing advertising services and The group’s strong data analysis capabilities, The group satisfy customers’ needs by identifying relevant supplier with specific outdoor advertising resources, for example, the right to place advertisements on platforms such as buildings and subways in major cities in China. During the Reporting Period, the Group successively provided certain domestic large pharmaceutical company customers with advertising placements in buildings and subways in various regions of China. Other advertising services With the steadily foundation of the existing media services such as radio channels, the Group continued the expansion on the resources on new fields, including sources from certain well-known video websites and electronic business platforms to satisfy customers’ needs. During the Reporting Period, the Group mainly provided advertising placements for a well-known domestic brand electrical appliance retailer. Prospects: Since the beginning of 2020, the 2019 coronavirus (the “COVID-19”) has spread in China and has affected the business and economic activities of the Group to a certain extent. As at the date of this annual report, it is not yet possible to conduct reliable estimation on the above-mentioned overall financial impact. However, in a long run, it may have limited impact on enterprises and the China’s economy; the long-term positive development outlook of China’s economy remains unchanged. The Group will closely monitor the development of the COVID-19 outbreak and evaluate its impact on the financial position and operations of the Group. In 2020, the Group will focus on its existing advantages and core competitiveness and continue to enlarge the investment on internet to further stimulate the team’s innovative vitality, strive to maintain a stable operation during the economic down cycle, and lay a foundation for the medium and long-term development of the Group. Specifically, in terms of TV advertising and content marketing, The group will continue to actively enhance creative production and communication capabilities, develop content marketing business so as to enhance customers’ brand value by content integration. In terms of online advertising and online marketing, The group will follow the trends of the entire new media environment, comply with the changes in customer’s needs and continue to enlarge the investment on internet to leverage the matrix advantages of internet media and new media resources, strength the resource efficiency of high-quality traffic, further improve the online marketing business, continuously improve the internet integrated service capacity and provide one-stop online marketing solutions to more customers. In terms of outdoor advertising, The group leverage on The group’s Company’s accumulated advantages and experience in TV advertising to continuously strengthen the market expansion in the field of outdoor subway TV advertising placement. Meanwhile, The group will continue to explore and follow up on new technologies. By using new technologies, The group will look for new media advertising methods and start new advertising business so as to expand new market, provider customers with new advertising value and seek new profit growth points.

Information from the financial statements of listed companies

Mobile | Full
Forum rule | About Us | Contact Info | Terms & Conditions | Privacy Statment | Disclaimer | Site Map
Copyright (C) 2024Suntek Computer Systems Limited. All rights reserved
Disclaimer : In the preparation of this website, 88iv endeavours to offer the most current, correct and clearly expressed information to the public. Nevertheless, inadvertent errors in information and in software may occur. In particular but without limiting anything here, 88iv disclaims any responsibility and accepts no liability (whether in tort, contract or otherwise) for any direct or indirect loss or damage arising from any inaccuracies, omissions or typographical errors that may be contained in this website. 88iv also does not warrant the accuracy, completeness, timeliness or fitness for purpose of the information contained in this website.