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Public company info - Legend Strategy International Holdings Group Co. Ltd. , 01355.HK
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Legend Strategy International Holdings Group Co. Ltd., 01355.HK - Company Profile
Chairman Yuan Fuer
Share Issued (share) 448,000,000
Par Currency Hong Kong Dollar
Par Value 0.01
Industry Hotels & Resorts
Corporate Profile Business Summary: The Group are principally engaged in the accommodation operations and provision of accommodation consultations and accommodation facilities management services and other related businesses in the People’s Republic of China (the “PRC”). Performance for the year: For the Year, the Group recorded revenue of HK$70,564,000, compared with HK$50,678,000 for the last financial year, representing an increase of approximately 39.2%. The Group recorded a total comprehensive loss of HK$4,026,000 for the Year compared with HK$1,572,000 for the last financial year, representing an increase of approximately 156%. Business Review The Group is principally engaged in accommodation operations, provision of accommodation consultations and accommodation facilities management services and other related business. In line with a recovering global economy amid uncertainties and fluctuations in 2021, levels of industrial production and commodity trading were gradually restored. However, due to the combination of factors such as the weakened stimulus effect resulted from imposition of policy, the imbalanced internal driving force, and the ongoing mutation of the coronavirus, the global economy continued to witness a tendency towards decline after a peak in the recovery in the second quarter in 2021. Despite the challenges brought about by changes in international relations and the pandemic of the century, China continued to implement stringent pandemic prevention and control measures, and managed to maintain its global leading position in economic development and pandemic prevention and control. Nonetheless, China’s GDP grew steadily with a rising proportion in the global economy. Affected by the continuing pandemic in 2021, the domestic tourism and accommodation industry witnessed a favorable start but a decline towards the end of the year. In particular, the pandemic continued to spread in various cities in the second half of the Year, which increased the uncertainties to the recovery of the accommodation service industry. To achieve growth in the group’s performance against the dual pressures from business survival and development, the Group persisted in the strategy of strengthening its major business line while enhancing its core competitive strengths, and capitalising on the macroeconomic environment and market development trend so as to make timely adjustments to its operating strategies. First, the group sped up store opening and expanded the operation scale so as to form a well-structured accommodation brand matrix with distinctive features and clear priorities. Second, the group seized opportunities arising from the increasing strong consumer sentiment driven by the recovering tourism industry during the first half of the Year, by offering innovative product and service models, transforming businesses to meet local market demands, and optimizing membership rights and interests to improve customer experiences. Furthermore, the group upgraded the group’s marketing approaches and strengthened the group’s models of competition so as to improve business operations. Third, the group expanded the group’s service scope by focusing on accommodation consulting and management services, including diversified and high-quality products and services in a targeted manner such as hostels, elderly apartments and elderly resorts, so as to increase the group’s market share. On this basis, the Group also strives to achieve timely warning and dynamic prevention and control of major risks in operations, make active responses to pandemic impacts on the group’s operations, and promote the group’s sustainable and high-quality development. Benefiting from the full opening of the Chengdu Branch and Wuhan Branch at the beginning of the Year, the Group has expanded its overall business scale and its revenue for the Year increased by approximately 39.2% as compared with the corresponding period of the previous year. However, higher operating costs and finance costs associated with the opening of new branches have also resulted in the increase in loss for the Year for the Group. Prospects: Looking into 2022, the global economic growth is expected to decelerate amid the lingering pandemic, while the supply chain bottleneck may exacerbate the inflationary pressure. China’s economic development is facing “the pressure from a shrinking demand, supply shocks, and weakening expectations”. Furthermore, in the context of the evolving political and economic landscapes in the international market, geopolitical tensions continue to heat up, rendering the external environment more complex, severe, and uncertain. In this regard, China has established the development philosophy of seeking progress while maintaining stability, by continuing with the supply chain expansion for and improving quality in public service sectors, such as education, culture, elderly care, and medical care, as well as accelerating the new development pattern in which internal circulation plays a leading role with the internal and external circulations being mutually reinforced. The increasingly strong internal driving force of economy should continue to bring opportunities for the industrial development. In continuing to exercise caution over the development prospect in the future, the Group will enhance the accuracy of research and judgment on economic conditions and market development trend against challenges arising from the normalcy of the COVID-19 pandemic and the far-reaching changes in the external environment. By understanding the development direction of strategic diversity and brand market positioning, the Group will further optimize the organizational structure, upgrade brand standards, and reengineer business processes and other top-level designs. To improve the development of brand standards and corporate culture, the Group will improve the operation level, management capability and overall business performance of the chain branches. In terms of market development, brand innovation and resource integration, the Group will persistently pursue multi-brand operation and multi-model expansion. In terms of accommodation management consultation services, the Group will focus on providing personalized, differentiated and high-quality products and services based on market demands and customer experiences. As for elderly apartments and elder resorts, by integrating medical care and healthcare services into the tourist resorts, the Group will explore the healthcare tourism in the post-pandemic era, by accelerating the implementation of healthcare tourist resorts projects. By exercising refined cost control to improve the closed-loop mechanism of “investment, financing, management, and exit”, the Group will aim achieve its long-term value, and strive to maximize returns for the shareholders.

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