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Public company info - Sanxun Holdings Group Limited , 06611.HK
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Sanxun Holdings Group Limited, 06611.HK - Company Profile
Chairman Qian Kun
Share Issued (share) 660,000,000
Par Currency Hong Kong Dollar
Par Value 1.0E-5
Industry Property Development
Corporate Profile Business Summary: The group is a fast-growing real estate developer in the PRC focusing on the development and sales of residential properties. Headquartered in Shanghai and deeply rooted in Anhui Province, we have established our presence in the Yangtze River Delta. Performance for the year: The group’s revenue increased from RMB723.9 million in 2018 to RMB3,108.7 million in 2019 and further to RMB3,946.1 million in 2020. Business Review Since the establishment of the group’s predecessor, Anhui Sanxun Investment, in 2004, the group have been strategically focusing on the real estate market in Anhui Province, and expanded the group’s operation from core prefecture-level cities to county-level cities in the province. the group have also successfully expanded into the real estate markets of Shandong and Jiangsu provinces recently. According to Wind (萬德數據庫), Anhui’s real estate market accounted for 4.13% of the entire real estate market in the PRC in 2018 based on the gross operating income of real estate developers. As of April 30, 2021, the group’s Group had a total of 44 projects at various stages of development, covering 12 cities in three provinces with an aggregate land bank of 4.3 million sq.m., composed of completed GFA of completed properties of 0.24 million sq.m., GFA of properties under development of 3.45 million sq.m. and GFA of properties held for future development of 0.61 million sq.m., respectively. As of the same date, the group’s GFA of properties held for future development accounted for 14.2% of the group’s total land bank. At the early stage of the group’s development, the group mainly focused on the property markets in lower-tier cities and their surrounding cities with relatively low urbanization rate, while in recent years the group commenced expanding into the property markets in second-tier cities. See “Industry Overview—Competitive Landscape and the group’s Market Position—Market Position” in this document. The group achieved rapid growth during the Track Record Period. the group’s revenue increased from RMB723.9 million in 2018 to RMB3,108.7 million in 2019 and further to RMB3,946.1 million in 2020. the group’s land bank increased from 3.9 million sq.m. as of December 31, 2018 to 4.3 million sq.m. as of April 30, 2021. According to EH Consulting (億翰智庫), the group ascended to No. 71 in 2020 from No. 82 in 2019 among the Top 100 Real Estate Developers in the PRC in terms of brand value. Additionally, the group’s ranking was improved to No. 85 in 2019 from No. 91 in 2018 based on comprehensive performance. Adhering to the development philosophy of “Creating a Happy Life (創造幸福生 活),” the group have developed different product lines, including “New Chinese (新中式)” and “College Style (學院風)”, distinguished primarily by exterior designs. Each product line offers diversified products catering to the needs of different customer bases, including first-time homebuyers (剛需型), first-time home upgraders (剛改型) and optional home upgraders (改善型). the group also refine the group’s product lines continuously as customer demands evolve. In addition, the group aim to provide quality living experience to customers and promote environmental and health concepts when designing the group’s products. The group adopt a systematic approach to the property development process and have implemented standardized procedures to accelerate asset turnover and enhance operational efficiency throughout the project cycle. the group believe the group’s operation model has enabled us to achieve relatively high operational efficiency and low leverage ratio. As a result of the group’s efficient operation and quality products, the group have quickly grown from a local property developer to a multi-regional quality residence provider, meeting the housing needs of different types of homebuyers. the group believe the group’s high-efficiency operational model will enable us to replicate the group’s success in Anhui to more regions in China and further improve the group’s market position and competitiveness. Prospects: During the Track Record Period, the group grew the group’s business rapidly primarily through the acquisition of or partnering with other property developers to establish a significant number of project companies. The group is committed to becoming a leading real estate developer in China. To achieve this goal, the group intend to implement the following strategies: (i) continue to solidify the group’s market position in Anhui Province and proactively expand into cities outside Anhui Province; (ii) further diversify the group’s land acquisition channels to optimize the group’s land bank; (iii) further enrich the group’s product offerings to improve brand value and enhance customer loyalty; (iv) further improve operational efficiency and continuously optimize capital structure; and (v) further improve the group’s human resource system to attract, retain and motivate talent.

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