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How and why would Apple kill the iPhone』s Lightning port @ 2019-12-12T04: 返回 熱門新聞
關鍵詞:Apple Card
概念:
而今回,APPLE CARD 的全新優惠方案正式上路,即日起開始至 12 月 31 日止,APPLE CARD 用戶更可以享有高達 6% 的現金回饋,優惠項目包含幾乎所有的 APPLE 產品,例如 IPHONE、AIRPODS PRO、MACBOOK PRO 以及更多。至於回饋得來的 6% 現今將會作為每日現金儲存於 APPLE WALLET APP 中,接著再轉移至 APPLE CASH 卡中。各位感興趣的讀者不妨可以考慮是否要辦取 APPLE CARD。
事緣美國知名科技博主DAVID HANSSON在TWITTER發帖,批評APPLE CARD人工智能算法性別歧視,因其APPLE CARD信用額度,是其妻子的20倍。他沒有透露兩人收入等資料,但稱兩人聯合報稅,其妻子信用評分亦較他高。
蘋果(APPLE,美︰AAPL)與高盛(GOLDMAN SACHS,美︰GS)合作發行的信用卡APPLE CARD卷入性別歧視風波,女性申請者的信貸額度比男性的低。高盛行政總裁所羅門(DAVID SOLOMON)強調,公司在審批APPLE CARD上沒有性別歧視,並解釋指不同的申請者,獲批不一樣信貸額度是很正常的事。
蘋果(APPLE)於 8 月啟動 APPLE CARD 服務,這張信用卡在發行一個半月後,從銀行放出的信用額度就高達 100 億美元(約新台幣 3076 億元)。截至 9 月,APPLE CARD 持卡人的未還款金額已達 7.36 億美元,雖然很難用這兩個數字就判別信用卡的成績,但第一次發行個人信用卡的高盛(GOLDMAN SACHS)非常滿意,宣稱 APPLE CARD 是「有史以來最成功的信用卡發行」,更是公司一大里程碑。(延伸閱讀:美史最成功信用卡?每發一張 APPLE CARD ,成本高到破萬!高盛為何非做不可)
蘋果和高盛合作推出的信用卡「APPLE CARD」最近被指性別歧視,一名企業家兼網絡工程師早前在TWITTE表示, APPLE CARD給他的信用額,是他太太的20倍,質疑銀行在審核信用額時涉及性別歧視,事件在網絡瘋傳,成為熱話。
不過,在整個金融行業數位轉型的過程中,其實每一個環節都與雲端技術有關。像是所羅門也提到,高盛與APPLE合作的APPLE CARD信用卡,背後就是使用AWS作為底層架構。「在高盛工程師、AWS、APPLE與萬事達卡的多方合作之下,APPLE CARD已經成為史上最成功的信用卡,」所羅門這樣說。
BLOOMBERG HAS PUBLISHED AN INTERESTING LOOK AT HOW RETAILERS ARE PARTIALLY FOOTING THE BILL FOR LUCRATIVE REWARDS CARDS LIKE APPLE CARD. SPECIFICALLY, APPLE CARD IS DESIGNATED AS AN 「ELITE」 CARD, WHICH MEANS RETAILERS HAVE TO PAY HIGHER INTERCHANGE FEES WHEN SOMEONE USES IT.
WHEN YOU USE YOUR APPLE CARD AT A RETAILER, THEY PAY WHAT IS CALLED AN "INTERCHANGE FEE" TO GOLDMAN SACHS AND MASTERCARD IN ORDER TO ACCEPT THE CARD. ACCORDING TO BLOOMBERG, THOSE FEES ARE STARTING TO WEIGH ON MERCHANTS. IN A NEW REPORT, RETAILERS ARE APPARENTLY STARTING TO PUSH BACK AGAIN "ELITE" CREDIT CARDS SUCH AS APPLE CARD IN AN ATTEMPT TO STAVE OFF CUTS INTO THEIR PROFITS.
FOR ME, THE BIGGEST ADVANTAGE OF THE APPLE CARD IS WHAT IT DOESN"T HAVE -- A NUMBER ON THE PHYSICAL CARD. WHEN I GOT ROBBED, MY WALLET WAS STOLEN WITH CASH AND ALL MY CARDS (INCLUDING THE APPLE CARD). FORTUNATELY, I STILL HAD MY PHONE, SO I WAS ABLE TO CANCEL EVERYTHING FAIRLY QUICKLY, BUT IT DIDN"T STOP THE THIEVES FROM SWIPING A COUPLE HUNDRED DOLLARS BEFORE I COULD SHUT DOWN THE CARDS.
, GOLDMAN SACHS — THE BANK BEHIND THE APPLE CARD — SAID IT DOLED OUT ABOUT $10 BILLION IN CREDIT LINES IN JUST OVER A MONTH FOR THE CARD. APPLE CARD‌ CUSTOMERS HAD $736 MILLION IN LOAN BALANCES AT THE END OF SEPTEMBER.
TECHCRUNCH 消息稱,蘋果已經面向 APPLE CARD 用戶推出了購買 IPHONE 享 24 期免息的活動,今日起在 APPLE STORE、官網、客戶端購買 IPHONE 均可享此活動。且在今年 12 月 31 日前,APPLE CARD 用戶到蘋果零售店分期購買 IPHONE,還可享受 6% 的折扣。
蘋果將假日季的焦點置於提供分期。蘋果周二宣布,自即日起,擁有 APPLE CARD 的人可以分 24 個月分期付款購買新 IPHONE,而無需支付利息。月付款將被捆綁到 IPHONE 電子錢包 APP 中的最低蘋果卡付款中。此外,12 月底前在零售商店以 APPLE CARD 購買產品可享 6% 折扣,是平常折​​扣的兩倍。
CURRENTLY, THE ONLY WAY TO GET FINANCING ON A MAC, IPAD, OR OTHER APPLE PRODUCTS WHEN BUYING DIRECTLY THROUGH APPLE IS TO USE THE BARCLAYCARD, BUT HAVING ALL OF YOUR FINANCED APPLE PRODUCTS UNDER APPLE CARD SOUNDS JUST LIKE SOMETHING APPLE WOULD DO.
INDEED, THE KEY FEATURE OF THE CARD IS HOW WELL IT INTEGRATES INTO THE IPHONE AND WALLET APP. WHEN THE CARD WAS ANNOUNCED IN MARCH, APPLE PROCLAIMED THAT THE CARD IS 「BUILT INTO THE APPLE WALLET APP ON IPHONE, OFFERING CUSTOMERS A FAMILIAR EXPERIENCE WITH APPLE PAY AND THE ABILITY TO MANAGE THEIR CARD RIGHT ON IPHONE.」 IN FACT, YOU DON』T EVEN NEED TO HAVE THE PHYSICAL CARD. CARDHOLDERS CAN APPLY AND START USING IT RIGHT AWAY WITH APPLE PAY.
IF YOU TAP THE 「LEARN MORE」 LINK IN THE WALLET APP WHEN PAYING YOUR APPLE CARD BALANCE, YOU SEE A CLEAR EXPLANATION OF HOW APPLE CARD PAYMENTS WORK. THIS EXPLAINER HAS BEEN THERE SINCE APPLE CARD LAUNCHED, BUT APPLE HAS RECENTLY ADDED A NEW 「APPLE CARD MONTHLY INSTALLMENTS」 SECTION WITH NEW DETAILS ON IPHONE FINANCING.
THE OPTION IS A POTENTIAL BOON FOR BOTH APPLE AND THOSE WHO BUY AN IPHONE. ON APPLE"S SIDE, IT"S ENTICING PEOPLE TO PAY INTO ITS OWN PAYMENT PLANS, EARNING THE FULL COST OF THE IPHONE FOR ITSELF. BETTER YET, IT"S PROVIDING FOLKS WITH ANOTHER REASON TO GET INTO APPLE CARD. INDEED, IN ADDITION TO THE INTEREST-FREE OPTION, THE IPHONE OFFER INCLUDES 3% IN DAILY CASH ON THE APPLE CARD. ON A $1,000 IPHONE, THAT"S A $30 SAVINGS ON THE APPLE CARD BALANCE. IT"S NOT A BIG SAVINGS, BUT IT"S A SAVINGS NONETHELESS.
HERE COMES THE COOL PART: APPLE HAS A SPECIAL HOLIDAY PROMOTION FOR APPLE CARD OWNERS, OFFERING 6 PERCENT CASHBACK ON APPLE HARDWARE PURCHASES. WHILE THIS IS ONLY AVAILABLE ON PURCHASES OF APPLE HARDWARE IN APPLE"S ONLINE OR RETAIL STORES, IT SHOULD APPLY TO THE NEW MAC PRO AS WELL. AND WHILE 6 PERCENT MIGHT NOT SOUND LIKE HUGE SAVINGS, IT"S A NON-NEGLIGIBLE $360 FOR THE CHEAPEST NEW MAC PRO AND $300 FOR THE PRO DISPLAY XDR.
APPLE INC CO-FOUNDER STEVE WOZNIAK COMBINED FROM THE INTERNET DISCUSSION OVER ACCUSATIONS OF SEX DISCRIMINATION FROM THE ALGORITHM SUPPORTING THE IPHONE MANUFACTURER’S BANK CARD, FUELING EVALUATION OF THIS RECENTLY ESTABLISHED APPLE CARD.
BUT ROSSMAN ALSO NOTED THAT 「WE』RE PROBABLY ALL GUILTY OF HOLDING APPLE CARD TO A HIGHER STANDARD,」 SO THE CARD COULD BE A VICTIM OF THE BRAND』S PREVIOUS SUCCESS. AND HE GAVE THE CARD CREDIT FOR 「DOING SOME NICE THINGS AROUND THE MARGINS, LIKE IMPROVING SECURITY BY HOUSING THE CARD NUMBER, EXPIRATION DATE AND CARD VERIFICATION VALUE IN YOUR PHONE RATHER THAN ON THE PHYSICAL CARD.」
號稱是信用卡界50年來最大創新的APPLE CARD,由蘋果與高盛聯手推出,如今這張卡卻開始看起來比較像是1960和1970年代的產物:一名企業家及蘋果共同創辦人都出面指控,APPLE CARD的信用額度存在性別歧視,並驚動紐約監管機構介入調查。
LONG-TERM USERS OF APPLE』S CREDIT CARD ARE LOYAL TO IOS AND UNLIKELY TO SWITCH TO ANDROID. AND THE CARD』S OFFER OF INTEREST-FREE IPHONE PURCHASES WOULD NATURALLY BOOST THE CARD』S SALES IN THE HOLIDAY SEASON. AS PEOPLE PURCHASE IPHONES, APPLE WOULD ALSO GET THE OPPORTUNITY TO SELL THEM OTHER SERVICES, SUCH AS APPLE ARCADE, APPLE TV+, AND APPLE MUSIC. APPLE』S CREDIT CARD COULD ALSO LURE MORE USERS TO APPLE PAY AND APPLE WALLET. THEREFORE, APPLE CARD COULD BE A GATEWAY TO APPLE』S ENTIRE ECOSYSTEM.

 

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