Public company info - Nayuki Holdings Limited , 02150.HK

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Nayuki Holdings Limited, 02150.HK - Company Profile
Chairman Zhao Lin
Share Issued (share) 1,715,000,000
Par Currency U.S. Dollar
Par Value 5.0E-5
Industry Soft Drinks
Corporate Profile Business Summary: The group operate Nayuki teahouses, a leading premium modern teahouse chain in China serving freshly-made tea drinks. Performance for the year: Revenues generated by the group’s Nayuki teahouses increased from RMB909.5 million in 2018 to RMB2,291.5 million in 2019, and further to RMB2,870.9 million in 2020. Business Review According to CIC, Nayuki was the second largest teahouse brand in terms of total retail consumption value among China’s premium modern teahouse market in 2020, with a market share of 18.9%, and was the seventh largest teahouse brand in terms of total retail consumption value among China’s overall freshly-made tea shop industry in 2020, with a market share of 3.9%. Six years ago, the group’s founders, inspired by Chinese tea culture and the global coffee chain concept, opened the group’s first Nayuki teahouse in Shenzhen, China, with a desire to re-invigorate the tea-drinking experience for those who crave fresher, better tasting, and more accessible tea drinks. Today, the group’s flagship brand, Nayuki, has become a recognized brand among China’s young customers. Premium modern teahouses emerged in recent years with a focus on offering freshly-made tea drinks with an average selling price of not lower than RMB20, and captivating tea-drinking experience normally associated with modern interior space for customers to socialize, which differentiate themselves from traditional teahouses and other freshly-made tea shops such as tea stands. Through the group’s self-operated premium modern teahouses, the group have created a comfortable, upscale social space for the group’s customers and communities to get together and enjoy. the group’s tea drinks can also be conveniently enjoyed on-the-go to accommodate the increasingly rapid pace of everyday life. the group’s Nayuki teahouse network has experienced a rapid expansion, with the number of Nayuki teahouses growing from 44 as of December 31, 2017 to 491 as of December 31, 2020, which include 489 Nayuki teahouses covering 66 cities across mainland China and one Nayuki teahouse in each of Hong Kong SAR and Japan. According to CIC, Nayuki had the most extensive premium modern teahouse network in China in terms of the number of cities covered as of December 31, 2020. In terms of the number of stores as of December 31, 2020, Nayuki was also the second largest premium teahouse brand in China. In November 2020, the group launched the group’s new teahouse format, Nayuki PRO, with a goal to bring Nayuki closer to the group’s customers’ everyday life. With the debut of Nayuki PRO, the group have successfully deployed an extensive network of Nayuki teahouses covering high-traffic locations such as premium premises in upscale shopping malls, office buildings and the centers of residential neighborhoods, thereby making the group’s Nayuki products and experience more accessible by the group’s customers, at their leisure or on their daily commute. The group is committed to product quality and innovation. According to CIC, The group is the first in China to make freshly brewed tea drinks with fresh fruit and the first to innovate the concept of pairing freshly-made tea drinks with handcrafted freshly baked goods in China. Headed by the group’s co-founder and General Manager, the group’s product development team refines the group’s menu with new items. This has led to a core Nayuki menu of over 25 varieties of classic tea drinks and over 25 varieties of baked goods as of the Latest Practicable Date. To keep the group’s offerings fresh, the group also continuously refine the group’s core menu, with approximately one new drink launched every week on average and approximately 60 seasonal products introduced since 2018. the group’s tea drinks include fresh fruit teas, milk teas and pure teas-all freshly prepared using premium tea leaves and ingredients sourced from quality suppliers. the group make most of the group’s baked goods fresh within the group’s teahouses every day to complement the group’s tea drinks. In addition, the group offer a wide selection of retail products, such as gift tea boxes, snacks and ready-to-drink tea beverages, catering to the diversified needs and preferences of the group’s customers. To make the Nayuki experience more convenient and personalized for the group’s customers, the group have introduced the Nayuki membership program and the group’s Nayuki app, which are fully integrated with the group’s Nayuki teahouse network. As of the Latest Practicable Date, the group had approximately 34.7 million members registered with the group’s Nayuki membership program. In 2020, approximately 49.0% of the total number of the group’s Nayuki orders was contributed by the group’s Nayuki members. Through the group’s Weixin/WeChat and Alipay mini programs and Nayuki app, the group’s customers can easily join the group’s membership program, find the nearest Nayuki teahouse, and place delivery and pickup orders at their fingertips. In 2018, 2019 and 2020, approximately 4.4%, 12.5% and 22.9% of Nayuki orders, respectively, were delivery orders placed by the group’s customers through the group’s Weixin/WeChat and Alipay mini programs, Nayuki app and other third-party delivery platforms. The group have achieved strong operational and financial performance for the group’s Nayuki teahouse network during the Track Record Period. the group’s Nayuki teahouse network grew rapidly from 44 as of December 31, 2017 to 491 as of December 31, 2020, and further to 556 as of the Latest Practicable Date. Revenues generated by the group’s Nayuki teahouses increased from RMB909.5 million in 2018 to RMB2,291.5 million in 2019, and further to RMB2,870.9 million in 2020. the group’s profitability continued to improve throughout the Track Record Period, with adjusted net loss (non-IFRS measure) decreasing substantially from RMB56.6 million in 2018 to RMB11.7 million in 2019, and further turning to adjusted net profit (non-IFRS measure) of RMB16.6 million in 2020. Additionally, same store profit margin for Nayuki with respect to the same stores across 2018 and 2019 remained stable at 24.9% and 25.3% in 2018 and 2019, respectively. Due to the impact of the COVID-19 outbreak, same store profit margin for Nayuki with respect to the same stores across 2019 and 2020 was 13.5% in 2020, as compared to that of 21.0% in 2019. Prospects: o achieve the group’s mission and further solidify the group’s leadership, the group intend to pursue the following growth strategies: • Strengthen leadership in existing markets and expand footprint in new markets; • Further improve overall operations through enhancing the group’s technology capabilities; • Strengthen supply chain capabilities; • Enhance customer engagement to forge lasting connections; and • Introduce new hit products, expand product offerings and channel presence to unlock Nayuki’s brand potentials.

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