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Wisdom Sports Group, 01661.HK - Company Profile
Chairman	Ren Wen
Share Issued (share)	1,593,000,000
Par Currency	U.S. Dollar
Par Value	2.5E-4
Industry	TV & Broadcasting
Corporate Profile	Business Summary: the Group is principally engaged in the provision of events operation and marketing services, sports services and advertising program and branding services in the PRC. Performance for the year: The Group’s revenue decreased by approximately 65.1% to RMB159.0 million for the year ended 31 December 2019 from RMB455.4 million for the year ended 31 December 2018. the Group recorded a gross loss of RMB27.7 million for the year ended 31 December 2019 as compared to a gross profit of RMB125.8 million recorded for the year ended 31 December 2018, representing a decrease of approximately 122.0% in gross profit. Business Review： I. Events Operation and Marketing The Events Operation and Marketing segment is a segment for organising large-scale sports events and other activities. Its revenue is generated mainly from brand advertisers’ title sponsorship fees, sponsorship fees and advertising fees obtained through events marketing. II. Sports Services The Sports Services segment is a vital component of the Group’s strategic positioning and generates revenue from the government, users and media companies through the provision of sports service products. Its main feature is the provision of diversified products and services targeting the government procurement market, mass sports consumer market and live events broadcasting market, including areas such as services procured by the government, sports tourism, sports training, individual consumption and live broadcasting and program production. Prospects: Since the beginning of 2020, China has been affected by the outbreak of the novel coronavirus pneumonia, many industries were experiencing temporary shutdown and halting production. This epidemic has material impacts on China’s sports industry, and all large-scale sports events in China have been postponed, suspended or cancelled. Facing this situation, the Group, on one hand, is actively assessing the organisation of events together with local governments and making preparations for the immediate funding and professional staffing after the resumption of large-scale sports events. On the other hand, the Group will further strengthen the research and development on the sports and health consumption market and carry out product and service development, so that it can quickly conduct business expansion after the end of the outbreak. Meanwhile, the Group will fully tap into the huge commercial value released by the integration of sports and the Internet, provide users with better individualised products and services, and develop the business of health drinks and sports food through cooperative development of products and cooperative sales. In addition, the Group will rely on big data technology to provide customised and scenario-based insurance products for the sporting community based on its own scenario-related advantages and scale effect. Sports financial products and services will become one of the important business growth points of the Group in the future. The Group has completed its preliminary strategic layout in the field of sports and health consumption, which is an aggressive evolution to a development model in higher dimension. In the future, the Group will actively develop products for the mass health and mass consumption market, stick to the development direction of diversified business patterns, and comprehensively upgrade its business in the portfolio of “industry + finance”.

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